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V sovremennoy nauchnoy literature nedostatochno raskryty voprosy razvitiya instrumentariya, sposobstvuyushchego povysheniyu effektivnosti upravleniya marketingom turistskikh predpriyatiy i obespecheniya sotsial'nogo effekta dlya potrebiteley. Aktual'nost' izuchaemoy problemy, ee nedostatochnaya razrabotannost', teoreticheskaya i prakticheskaya znachimost' opredelili temu issledovaniya: «Innovatsionnoe upravlenie marketingom na osnove sinergeticheskogo podkhoda», postanovku tseley i zadach. Tsel'yu issledovaniya yavlyaetsya teoreticheskoe obosnovanie i eksperimental'naya proverka effektivnosti primeneniya sinergeticheskogo podkhoda kak osnovy innovatsionnogo upravleniya marketingom predpriyatiy turindustrii.
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About the Author:
Shuklina Zinaida Nikolaevna - professor kafedry marketinga Bryanskogo Gosudastvennogo Universiteta, doktor ekonomicheskikh nauk. Zanimaetsya nauchnoy deyatel'nost'yu s 1980 goda. Sfera nauchnykh interesov - marketing, menedzhment, ekonomika.
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- PublisherLAP LAMBERT Academic Publishing
- Publication date2011
- ISBN 10 3846551694
- ISBN 13 9783846551691
- BindingPaperback
- Number of pages180
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