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The Effect of Option Attachment on Undesirable Services: "The Consequences of Elaboration and Personal Involvement" - Softcover
Have you ever experienced that choosing felt like losing? Our common sense tells us to consider options closely when buying a product. Nevertheless, we all experienced feelings of discomfort as soon as we have chosen one alternative over others. This effect is called option attachment: by extensively elaborating on different options, consumers will be less satisfied with their chosen option afterwards. However, only desirable product options are examined regarding the theory of option attachment. Undesirable options, services and the role of personal involvement were never investigated, until now. The current research, addressed in this book, examines the effect of option attachment on services, in an undesirable context and takes the role of personal involvement into account. The examined theory en presented research contribute mostly to the field of consumer behavior. Marketing professionals, students, professors, marketing managers and anyone else who is interested in the role of option attachment on undesirable services, may find this book useful and a gain for their knowledge in the field of consumer behavior.
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Master of Science: Strategic Marketing (International Business) at Maastricht University. Bachelor of Science: Facility Management at Hogeschool Zuyd.
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- PublisherLAP LAMBERT Academic Publishing
- Publication date2011
- ISBN 10 3845441879
- ISBN 13 9783845441870
- BindingPaperback
- Number of pages72
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The Effect of Option Attachment on Undesirable Services
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The Effect of Option Attachment on Undesirable Services: "The Consequences of Elaboration and Personal Involvement"
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Have you ever experienced that choosing felt like losing Our common sense tells us to consider options closely when buying a product. Nevertheless, we all experienced feelings of discomfort as soon as we have chosen one alternative over others. This effect is called option attachment: by extensively elaborating on different options, consumers will be less satisfied with their chosen option afterwards. However, only desirable product options are examined regarding the theory of option attachment. Undesirable options, services and the role of personal involvement were never investigated, until now. The current research, addressed in this book, examines the effect of option attachment on services, in an undesirable context and takes the role of personal involvement into account. The examined theory en presented research contribute mostly to the field of consumer behavior. Marketing professionals, students, professors, marketing managers and anyone else who is interested in the role of option attachment on undesirable services, may find this book useful and a gain for their knowledge in the field of consumer behavior. 72 pp. Englisch. Seller Inventory # 9783845441870
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The Effect of Option Attachment on Undesirable Services The Consequences of Elaboration and Personal Involvement
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The Effect of Option Attachment on Undesirable Services The Consequences of Elaboration and Personal Involvement
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Have you ever experienced that choosing felt like losing Our common sense tells us to consider options closely when buying a product. Nevertheless, we all experienced feelings of discomfort as soon as we have chosen one alternative over others. This effect is called option attachment: by extensively elaborating on different options, consumers will be less satisfied with their chosen option afterwards. However, only desirable product options are examined regarding the theory of option attachment. Undesirable options, services and the role of personal involvement were never investigated, until now. The current research, addressed in this book, examines the effect of option attachment on services, in an undesirable context and takes the role of personal involvement into account. The examined theory en presented research contribute mostly to the field of consumer behavior. Marketing professionals, students, professors, marketing managers and anyone else who is interested in the role of option attachment on undesirable services, may find this book useful and a gain for their knowledge in the field of consumer behavior. Seller Inventory # 9783845441870
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Venrooij NigelMaster of Science: Strategic Marketing (International Business) at Maastricht University. Bachelor of Science: Facility Management at Hogeschool Zuyd.Have you ever experienced that choosing felt like losing? Our com. Seller Inventory # 5482844
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