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Art/Commerce: The Convergence of Art and Marketing in Contemporary Culture (Cultural and Media Studies) - Softcover

 
9783837626193: Art/Commerce: The Convergence of Art and Marketing in Contemporary Culture (Cultural and Media Studies)
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This book compellingly argues how and why art and marketing often look alike today. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, "Art/Commerce" explains contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.

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About the Author:
Maria Aleksandra Slowinska studied at Johns Hopkins University, Yale University and Freie Universität Berlin, where she received her doctorate. She is now a Strategy and Innovation Consultant working at the confluence of academic research and industrial development.

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  • PublisherTranscript Verlag
  • Publication date2014
  • ISBN 10 3837626199
  • ISBN 13 9783837626193
  • BindingPaperback
  • Number of pages288

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Book Description Condition: New. Num Pages: 340 pages, 59 b/w illus. BIC Classification: AC; JFCA; JHB. Category: (G) General (US: Trade). Dimension: 225 x 169 x 17. Weight in Grams: 408. . 2014. Paperback. . . . . Seller Inventory # V9783837626193

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Book Description Paperback. Condition: new. Paperback. This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, ?Art/Commerce? illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9783837626193

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