"synopsis" may belong to another edition of this title.
In Europe, the Golden Age centers around 1970 - more specifically the decade from 1967-1977, when Italian carrozeria burst into the international motoring and popular consciousness with a series of daring concept cars that proved as radical, if not more so, than their American counterparts a decade earlier.
It was an emerging school of design that had left the swoopy curve of early Ferraris and Jaguars behind and sought a new expression in angular shapes, bold straight lines and experimental packaging concepts. And in this way, the Italians completed what the Americans had striven for a decade earlier.
But while the American cars were mostly styling enhancements grafted onto traditional Detroit iron, the Italians enfolded all the space-age, jet-set zeitgeist into one integrated wedge-shaped package, eschewing all the tailfin and chrome nonsense, along with the pseudo-aviation instrumentation and graphics.
It's this school of design that's celebrated in the book 70s Concept Cars. The book is a large format (11x13.5 inches) reproduction of a series of photoshoots by eminent photographer Rainer Schlegelmilch, whose work documenting the era's Formula1 racing is without equal.
The book is more of a fashion shoot (complete with beautiful models) than a documentary of these vehicles or the era. But in Schlegelmilch's capable hands, each design's style and power is enhanced and celebrated. All the big stars of Italian manufacturing and coachbuilding are featured, from Pininfarina, Bertone and Italdesign to Ferrari, Fiat, Lamborghini and Lancia, complete with radical classics from such luminaries as Giorgetto Giugiaro and Marcello Gandini.
Although the book doesn't pretend to be exhaustive in scope - the Lamborghini Countach, which defined the era for many, is notably absent, as is the Lamborghini Miura - it does portray an elegant summary of the spirit and passion of that age. Radical concepts such as the Lamborghini Marzal with its vast greenhouse and glass doors, the shocking wedge of the Lancia Stratos, the equally wedgy Lancia Sibilo, and the magnificent Ferrari Modulo - perhaps the most radical car ever built in terms of packaging and styling - inspire us even today, a generation removed from those adventurous times.
The book is full of beautiful, large format photographs - scanned and enhanced from the original slides - of the cars and the models, worth the price of the book alone. Each car is introduced with an instructive paragraph, and there are a couple of introductions by colleagues of Mr. Schegelmilch - including one of the
models - all of which make for interesting reading. 70s Concept Cars reminds us of just how radical and successful this design movement was.
The designs pictured on the pages still influence us today - or at least they should. If you are looking to complete your automotive design or history library with a beautiful book that will inspire for years to come, this is it. Perhaps we should send a copy to all the automotive CEOs so they'll be inspired to bring us a new Golden Era of concept cars.
Car Design News, Karl Smith, January 2014"
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