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Dynamisches Segment-Management auf Hochtechnologiemärkten (DUV Wirtschaftswissenschaft) - Softcover

 
9783824402229: Dynamisches Segment-Management auf Hochtechnologiemärkten (DUV Wirtschaftswissenschaft)
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ISBN 10: 382440222X ISBN 13: 9783824402229
Publisher: Deutscher Universitätsverlag, 2014
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Dynamische Markte erfordern eine Neuorientierung bei der Marktsegmentierung. Die Arbeit verknupft konsequent das Hochtechnologiemarketing mit einem dynamischen Ansatz der Marktsegmentierung."

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