Advertising Now: TV Commercials - Softcover

Softcover

ISBN 10: 3822840297 ISBN 13: 9783822840290

Publisher: Taschen America Llc, 2009

Synopsis

Geïllustreerd / Illustrated / Illustré / Illustriert; With DVD / 9783822840290 / Movies and Television / Meertalig / Multilingual / Multilingue / soft cover / 21 x 26 cm / 383 .pp /

About this title

Synopsis:

Though most of us change the channel or make a trip to the bathroom during commercial breaks, there are actually ads out there that are more like thought-provoking short films than the pushy, one-dimensional, in-your-face ads we know and hate. Whether it's an ad for the latest Nike sneaker or to raise awareness about the hazards of speeding, a commercial has lot to communicate in under a minute, and it takes the sharpest creative minds to figure out how to execute ads that are entertaining and even eye opening while getting the message across. This guide rounds up the best commercials of recent years. Chapters are organized by subject, such as socio-political, food and beverage, cars, technology, and media, and individual entries include screenshots, art director briefings, pre-production material (such as sketches and storyboards), and a fact sheet listing technical details. This book is a must-have not only for creative professionals, but also for anyone who's interested in inventive commercials and what goes into making them. All ads featured in the book are on the included DVD.

About the Author:

The editor:
Julius Wiedemann studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Logo Design, Jazz Covers and Information Graphics.

About this edition

• Publisher: Taschen America Llc
• Publication date: 2009
• ISBN 10: 3822840297
• ISBN 13: 9783822840290
• Binding: Paperback
• Number of pages: 383
• Editor: Wiedemann Julius