Obey the Giant: Life in the Image World - Softcover

Poynor, Rick

4.26

66 ratings by Goodreads

9783764365653: Obey the Giant: Life in the Image World

Softcover

ISBN 10: 376436565X ISBN 13: 9783764365653

Publisher: Birkhauser, 2001

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Titel is published in cooperation with August, London Design critic Rick Poynor explores the thinking behind contemporary visual culture - intriguing and fascinating appraisal. In the twenty-first century, commerce and culture are ever more closely entwined. This new collection of essays by design critic Rick Poynor takes a searching look at visual culture to discover the reality beneath the ultra-seductive surfaces. Poynor explores the thinking behind the emerging resistance to commercial rhetoric among designers, and offers critical insights into the changing dialogue between advertising and design. Other essays address the topics of visual journalism; brands as religion; the new solipslsm; graphic memes; the pleasures of imperfect design; and the poverty of "cool". Around the world, many are now waking up to the dominance of huge corporations - invariably expressed by visual means. This pointed and provocative counterblast arrives at a moment when critical responses are vital if this mono-culture is to be challenged. It offers inspirational evidence of alternative ways of engaging with design, and it will appeal to any reader with a questioning interest in design, advertising, cultural studies, media studies, and the visual arts. Rick Poynor writes about design and visual culture. He was founder editor of Eye, the international review of graphic communication. He is the author of seven previous books, including Design Without Boundaries (1998).

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Review:

A terrific book. Essential. After you've read it, you really can't look at the world in the same way... which is also one definition of art. -- Douglas Coupland, novelist

About the Author:

Rick Poynor's books include Design Without Boundaries, No More Rules: Graphic Design and Postmodernism and Designing Pornotopia. He is a research fellow at the Royal College of Art, London, and lectures internationally on design and visual culture.

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