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Corporate Social Responsibility: Challenges, Opportunities and Strategies for 21st Century Leaders (CSR, Sustainability, Ethics & Governance) - Softcover

 
9783662522592: Corporate Social Responsibility: Challenges, Opportunities and Strategies for 21st Century Leaders (CSR, Sustainability, Ethics & Governance)
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This thoughtful analysis focuses on core issues in the development of corporate social responsibility, showing leaders in business and government how to maximize the benefits of social initiatives and move towards more sustainable business models.

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In today's global business environment it is no longer acceptable that a corporation does well simply by doing good. It is expected. With increasing pressures from stakeholders to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support? What initiatives should we develop that will do the most good for the company as well as the cause? Do we include social messages in our advertising, encourage our employees to volunteer, do we modify our business practices? How do we integrate a new initiative into current strategies? These and other challenges will continue to face future leaders.

This book provides thoughtful answers to these important questions, and to many more. The book offers suggestions on how to choose among major worthy causes and also how to measure the amount of good achieved both for the recipients and the companies themselves. Of course, all is not only about challenges, there are loads of opportunities that go along with them but it’s only responsible and sustainable leaders who would be able to spot these opportunities. That is the future which awaits 21st century leaders.

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9783642409745: Corporate Social Responsibility: Challenges, Opportunities and Strategies for 21st Century Leaders (CSR, Sustainability, Ethics & Governance)

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ISBN 10:  3642409741 ISBN 13:  9783642409745
Publisher: Springer, 2013
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In today's global business environment it is no longer acceptable that a corporation does well simply by doing good. It is expected. With increasing pressures from stakeholders to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support What initiatives should we develop that will do the most good for the company as well as the cause Do we include social messages in our advertising, encourage our employees to volunteer, do we modify our business practices How do we integrate a new initiative into current strategies These and other challenges will continue to face future leaders.This book provides thoughtful answers to these important questions, and to many more. The book offers suggestions on how to choose among major worthy causes and also how to measure the amount of good achieved both for the recipients and the companies themselves. Of course, all is not only about challenges, there are loads of opportunities that go along with them but it's only responsible and sustainable leaders who would be able to spot these opportunities. That is the future which awaits 21st century leaders. 328 pp. Englisch. Seller Inventory # 9783662522592

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Book Description Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - In today's global business environment it is no longer acceptable that a corporation does well simply by doing good. It is expected. With increasing pressures from stakeholders to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support What initiatives should we develop that will do the most good for the company as well as the cause Do we include social messages in our advertising, encourage our employees to volunteer, do we modify our business practices How do we integrate a new initiative into current strategies These and other challenges will continue to face future leaders.This book provides thoughtful answers to these important questions, and to many more. The book offers suggestions on how to choose among major worthy causes and also how to measure the amount of good achieved both for the recipients and the companies themselves. Of course, all is not only about challenges, there are loads of opportunities that go along with them but it's only responsible and sustainable leaders who would be able to spot these opportunities. That is the future which awaits 21st century leaders. Seller Inventory # 9783662522592

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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Focusses on issues that are of utmost importance to corporate entities, which aspire to act socially responsible and successful at the same time Supports decision making for sustainable strategies Provides a basis for senior undergraduate a. Seller Inventory # 385771920

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