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Reinventing Branding Via Co-Creation & Innovation: Sustainable branding in the digital world: Amalgamating social media and strategic marketing for brand innovation - Softcover
Ground-breaking transitions have sparked diversification and the naissance of new platforms. The case of the media industry is not any different with the latest fashion being social media. Despite the short life cycle of social media, the cadence in which it has attained high esteem is no short of a continuous and worthy tribute. Having amassed an abundant base of faithful and loyal followers or consumers, as regarded by media companies, it has broadened possibilities for media companies within the realms of marketing, branding or building customer relationships. Nevertheless, companies face challenges within the areas of consumer engagement and providing a strong value proposition to consumers. This script analyzes this dilemma and illustrates how it is advantageous to incorporate consumers in the production of content so as to understand and satisfy their needs better. It is also found that the incorporation of consumers in the offer development process can lead to innovation and possibly, exercise blue ocean strategies.
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Holding a Masters degree in Media Management from the Royal Institute of Technology (KTH), Stockholm, Sweden, Sarmad became a media enthusiast and is fascinated about how it can be leveraged strategically and tactically by companies. He also has a passion for marketing, branding, communications & the evolving social space.
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- PublisherLAP LAMBERT Academic Publishing
- Publication date2012
- ISBN 10 3659197858
- ISBN 13 9783659197857
- BindingPaperback
- Number of pages136
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Reinventing Branding Via Co-Creation & Innovation: Sustainable branding in the digital world: Amalgamating social media and strategic marketing for brand innovation
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Ground-breaking transitions have sparked diversification and the naissance of new platforms. The case of the media industry is not any different with the latest fashion being social media. Despite the short life cycle of social media, the cadence in which it has attained high esteem is no short of a continuous and worthy tribute. Having amassed an abundant base of faithful and loyal followers or consumers, as regarded by media companies, it has broadened possibilities for media companies within the realms of marketing, branding or building customer relationships. Nevertheless, companies face challenges within the areas of consumer engagement and providing a strong value proposition to consumers. This script analyzes this dilemma and illustrates how it is advantageous to incorporate consumers in the production of content so as to understand and satisfy their needs better. It is also found that the incorporation of consumers in the offer development process can lead to innovation and possibly, exercise blue ocean strategies. 136 pp. Englisch. Seller Inventory # 9783659197857
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Reinventing Branding Via Co-Creation & Innovation : Sustainable branding in the digital world: Amalgamating social media and strategic marketing for brand innovation
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Ground-breaking transitions have sparked diversification and the naissance of new platforms. The case of the media industry is not any different with the latest fashion being social media. Despite the short life cycle of social media, the cadence in which it has attained high esteem is no short of a continuous and worthy tribute. Having amassed an abundant base of faithful and loyal followers or consumers, as regarded by media companies, it has broadened possibilities for media companies within the realms of marketing, branding or building customer relationships. Nevertheless, companies face challenges within the areas of consumer engagement and providing a strong value proposition to consumers. This script analyzes this dilemma and illustrates how it is advantageous to incorporate consumers in the production of content so as to understand and satisfy their needs better. It is also found that the incorporation of consumers in the offer development process can lead to innovation and possibly, exercise blue ocean strategies. Seller Inventory # 9783659197857
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Book Description Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Saleem Gul SarmadHolding a Masters degree in Media Management from the Royal Institute of Technology (KTH), Stockholm, Sweden, Sarmad became a media enthusiast and is fascinated about how it can be leveraged strategically and tactica. Seller Inventory # 5138908
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