Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising: 4 (European Advertising Academy)

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9783658023645: Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising: 4 (European Advertising Academy)
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Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme "The changing roles of advertising". The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

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About the Author:

Sara Rosengren and Micael Dahlen work at the Stockholm School of Economics. Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autonoma de Madrid, Spain.

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9783658042165: Advances in Advertising Research (Vol. IV): Volume 4 (European Advertising Academy)

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Book Description Springer Gabler. Hardcover. Condition: New. 500 pages. Dimensions: 8.3in. x 6.1in. x 1.2in.Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme The changing roles of advertising. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Seller Inventory # 9783658023645

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Book Description Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, Germany, 2013. Hardback. Condition: New. 2013 ed.. Language: English. Brand new Book. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme "The changing roles of advertising". The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network. Seller Inventory # SPR9783658023645

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