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Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising (European Advertising Academy) - Hardcover
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
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About the Author:
Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics.
Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.
"About this title" may belong to another edition of this title.
- PublisherSpringer Gabler
- Publication date2013
- ISBN 10 3658023643
- ISBN 13 9783658023645
- BindingHardcover
- Number of pages419
- EditorRosengren Sara, Dahlén Micael, Okazaki Shintaro
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Book Description Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme 'The changing roles of advertising'. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network. 420 pp. Englisch. Seller Inventory # 9783658023645
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Book Description Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme 'The changing roles of advertising'. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network. Seller Inventory # 9783658023645
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Advances in Advertising Research (Vol. IV)
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. New articles in economic sciencesAdvances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in . Seller Inventory # 5121843
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