Items related to The influence of advertisers on editorial content:...
Seminar paper from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macquarie University, course: ICOM 891 Communication Research Methodologies, language: English, abstract: There are cases when commercial pressure on editors becomes very obvious; especially when it fails to succeed and becomes publicly known. This could either be because the advertiser not only threatens to, but actually does withdraw its advertising from a newspaper as reaction to unwanted content, or because information about business agreements between client and newspaper leaks out to the public. Both incidents of exercising influence on editors were observable at the Los Angeles Times, a daily newspaper in South California, USA. In contrast to quantitative surveys, this research will illustrate the influence of commercial pressure on newspapers, using the L.A. Times as a particular case study.
"synopsis" may belong to another edition of this title.
- PublisherGRIN Publishing
- Publication date2010
- ISBN 10 3640670485
- ISBN 13 9783640670482
- BindingPaperback
- Number of pages32
Buy New
Learn more about this copy
£ 11.02
Shipping:
£ 10
From United Kingdom to U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
The influence of advertisers on editorial content
Published by
GRIN Verlag
(2010)
ISBN 10: 3640670485
ISBN 13: 9783640670482
New
Paperback
Quantity: 1
Seller:
Rating
Book Description Paperback. Condition: Brand New. 32 pages. 8.50x5.50x0.10 inches. In Stock. Seller Inventory # 3640670485
Buy New
£ 11.02
Convert currency
Seller Image
The influence of advertisers on editorial content
Published by
GRIN Verlag Jul 2010
(2010)
ISBN 10: 3640670485
ISBN 13: 9783640670482
New
Taschenbuch
Quantity: 2
Seller:
Rating
Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macquarie University, course: ICOM 891 Communication Research Methodologies, language: English, abstract: There are cases when commercial pressure on editors becomes very obvious; especially when it fails to succeed and becomes publicly known. This could either be because the advertiser not only threatens to, but actually does withdraw its advertising from a newspaper as reaction to unwanted content, or because information about business agreements between client and newspaper leaks out to the public. Both incidents of exercising influence on editors were observable at the Los Angeles Times, a daily newspaper in South California, USA. In contrast to quantitative surveys, this research will illustrate the influence of commercial pressure on newspapers, using the L.A. Times as a particular case study. 20 pp. Englisch. Seller Inventory # 9783640670482
Buy New
£ 12.37
Convert currency
Seller Image
The influence of advertisers on editorial content : A Case Study
Published by
GRIN Verlag
(2010)
ISBN 10: 3640670485
ISBN 13: 9783640670482
New
Taschenbuch
Quantity: 1
Seller:
Rating
Book Description Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2007 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: Distinction, Macquarie University, course: ICOM 891 Communication Research Methodologies, language: English, abstract: There are cases when commercial pressure on editors becomes very obvious; especially when it fails to succeed and becomes publicly known. This could either be because the advertiser not only threatens to, but actually does withdraw its advertising from a newspaper as reaction to unwanted content, or because information about business agreements between client and newspaper leaks out to the public. Both incidents of exercising influence on editors were observable at the Los Angeles Times, a daily newspaper in South California, USA. In contrast to quantitative surveys, this research will illustrate the influence of commercial pressure on newspapers, using the L.A. Times as a particular case study. Seller Inventory # 9783640670482
Buy New
£ 14.10
Convert currency