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Effectiveness of Design Elements in Aesthetic Product Advertisement: Comparing advertisement in two countries of Iran and Sweden in terms of Picture, Color and Text - Softcover

 
9783639360059: Effectiveness of Design Elements in Aesthetic Product Advertisement: Comparing advertisement in two countries of Iran and Sweden in terms of Picture, Color and Text
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This research analyzes how the design of advertisement can be effective in catching an individual consumer's eye based on how appropriates the design elements like image,text and color are chosen and put together in a product's ad. One important issue that advertising companies should notice is how people in different cultural circumstances have different tastes and viewpoints toward advertising and therefore are impressed differently when exposed to similar ads. This research analyzes the causes that make people pause on one ad among a diversity of ad clutter.

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About the Author:
Shadi Tayebi has a Master degree in Art Management from Jönköping University,Sweden(2010).So far She has worked as an Art Director Assistant and Head Photographer in festivals like Fashion Show,KPMG,International Day, Vätterfesten, etc and Junited magazine,Sweden.Currently, she is establishing her own business in the Art world.

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  • PublisherVDM Verlag Dr. Müller
  • Publication date2011
  • ISBN 10 3639360052
  • ISBN 13 9783639360059
  • BindingPaperback
  • Number of pages148

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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This research analyzes how the design of advertisement can be effective in catching an individual consumer's eye based on how appropriates the design elements like image,text and color are chosen and put together in a product's ad. One important issue that advertising companies should notice is how people in different cultural circumstances have different tastes and viewpoints toward advertising and therefore are impressed differently when exposed to similar ads. This research analyzes the causes that make people pause on one ad among a diversity of ad clutter. 148 pp. Englisch. Seller Inventory # 9783639360059

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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This research analyzes how the design of advertisement can be effective in catching an individual consumer's eye based on how appropriates the design elements like image,text and color are chosen and put together in a product's ad. One important issue that advertising companies should notice is how people in different cultural circumstances have different tastes and viewpoints toward advertising and therefore are impressed differently when exposed to similar ads. This research analyzes the causes that make people pause on one ad among a diversity of ad clutter. Seller Inventory # 9783639360059

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