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Retailer-driven Reverse Logistics: Super Retailers and Loss Leader Pricing Strategy - Softcover

 
9783639258639: Retailer-driven Reverse Logistics: Super Retailers and Loss Leader Pricing Strategy
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This book describes a closed-loop supply chain (CLSC) model with used product collecting and remanufacturing, or in other words, a reverse logistics model. The key feature of this book is that the CLSC model is retailer-driven while traditional CLSC models have been manufacturer- driven. This book is motivated by the emergence of super retailers such as Wal-Mart in recent years. These super retailers have tremendous pricing and supply chain power over other parties in the supply chain. This book shows that a loss leader pricing strategy is the optimal strategy for the super retailer, that is, the super retailer intentionally loses money for each used product returned in the reverse supply chain flow so as to make the maximum total profit considering both forward and reverse flows. This book also illustrates various ramifications of the retailer-driven model with respect to coordination mechanisms, policy implications, and third-party logistics. People who are in the supply chain management area, particularly in the reverse logistics area, will find this book enlightening and interesting.

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About the Author:
Jie Li is Assistant Professor in the Department of East Asian Languages and Civilizations at Harvard University.

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  • PublisherVDM Verlag Dr. Müller
  • Publication date2010
  • ISBN 10 3639258630
  • ISBN 13 9783639258639
  • BindingPaperback
  • Number of pages76

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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book describes a closed-loop supply chain (CLSC) model with used product collecting and remanufacturing, or in other words, a reverse logistics model. The key feature of this book is that the CLSC model is retailer-driven while traditional CLSC models have been manufacturer- driven. This book is motivated by the emergence of super retailers such as Wal-Mart in recent years. These super retailers have tremendous pricing and supply chain power over other parties in the supply chain. This book shows that a loss leader pricing strategy is the optimal strategy for the super retailer, that is, the super retailer intentionally loses money for each used product returned in the reverse supply chain flow so as to make the maximum total profit considering both forward and reverse flows. This book also illustrates various ramifications of the retailer-driven model with respect to coordination mechanisms, policy implications, and third-party logistics. People who are in the supply chain management area, particularly in the reverse logistics area, will find this book enlightening and interesting. 76 pp. Englisch. Seller Inventory # 9783639258639

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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book describes a closed-loop supply chain (CLSC) model with used product collecting and remanufacturing, or in other words, a reverse logistics model. The key feature of this book is that the CLSC model is retailer-driven while traditional CLSC models have been manufacturer- driven. This book is motivated by the emergence of super retailers such as Wal-Mart in recent years. These super retailers have tremendous pricing and supply chain power over other parties in the supply chain. This book shows that a loss leader pricing strategy is the optimal strategy for the super retailer, that is, the super retailer intentionally loses money for each used product returned in the reverse supply chain flow so as to make the maximum total profit considering both forward and reverse flows. This book also illustrates various ramifications of the retailer-driven model with respect to coordination mechanisms, policy implications, and third-party logistics. People who are in the supply chain management area, particularly in the reverse logistics area, will find this book enlightening and interesting. Seller Inventory # 9783639258639

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