The Transformation of Service Experience

 
9783639218930: The Transformation of Service Experience

Many businesses have sought competitive advantage by making use of the electronic resources provided through rapid developments in information technology and the internet. These IT resources can be used for marketing, account keeping and communication, among other activities. A generic term for providing services to customers through IT media is e-service. Implementing e-services is not without its difficulties for a business, however, and it would be unwise to put them in place without truly understanding the effects of the already existing traditional service on the already existing customers who will be encouraged to adopt a new way of interacting with the business. Before embarking on what could be a challenging and significant change for customers, it would be prudent to ascertain the existing levels of customer satisfaction, the perceived value of the existing service, attitudes toward the current service experience and the intention to use e-service.

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Charoensuk, Siripong
Published by VDM Verlag 2009-11-26 (2009)
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Charoensuk, Siripong
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Book Description Book Condition: New. Publisher/Verlag: VDM Verlag Dr. Müller | Reviewing of Customer Experience From Personal-based service to e-Service in Telecom industry | Many businesses have sought competitive advantage by making use of the electronic resources provided through rapid developments in information technology and the internet. These IT resources can be used for marketing, account keeping and communication, among other activities. A generic term for providing services to customers through IT media is e-service. Implementing e-services is not without its difficulties for a business, however, and it would be unwise to put them in place without truly understanding the effects of the already existing traditional service on the already existing customers who will be encouraged to adopt a new way of interacting with the business. Before embarking on what could be a challenging and significant change for customers, it would be prudent to ascertain the existing levels of customer satisfaction, the perceived value of the existing service, attitudes toward the current service experience and the intention to use e-service. | Format: Paperback | Language/Sprache: english | 197 gr | 140 pp. Bookseller Inventory # K9783639218930

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Charoensuk, Siripong
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Charoensuk, Siripong
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Book Description VDM Verlag Nov 2009, 2009. Taschenbuch. Book Condition: Neu. 220x150x8 mm. Neuware - Many businesses have sought competitive advantage by making use of the electronic resources provided through rapid developments in information technology and the internet. These IT resources can be used for marketing, account keeping and communication, among other activities. A generic term for providing services to customers through IT media is e-service. Implementing e-services is not without its difficulties for a business, however, and it would be unwise to put them in place without truly understanding the effects of the already existing traditional service on the already existing customers who will be encouraged to adopt a new way of interacting with the business. Before embarking on what could be a challenging and significant change for customers, it would be prudent to ascertain the existing levels of customer satisfaction, the perceived value of the existing service, attitudes toward the current service experience and the intention to use e-service. 140 pp. Englisch. Bookseller Inventory # 9783639218930

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Charoensuk, Siripong
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Book Description VDM Verlag Nov 2009, 2009. Taschenbuch. Book Condition: Neu. 220x150x8 mm. Neuware - Many businesses have sought competitive advantage by making use of the electronic resources provided through rapid developments in information technology and the internet. These IT resources can be used for marketing, account keeping and communication, among other activities. A generic term for providing services to customers through IT media is e-service. Implementing e-services is not without its difficulties for a business, however, and it would be unwise to put them in place without truly understanding the effects of the already existing traditional service on the already existing customers who will be encouraged to adopt a new way of interacting with the business. Before embarking on what could be a challenging and significant change for customers, it would be prudent to ascertain the existing levels of customer satisfaction, the perceived value of the existing service, attitudes toward the current service experience and the intention to use e-service. 140 pp. Englisch. Bookseller Inventory # 9783639218930

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Charoensuk, Siripong
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Book Description VDM Verlag Nov 2009, 2009. Taschenbuch. Book Condition: Neu. 220x150x8 mm. This item is printed on demand - Print on Demand Neuware - Many businesses have sought competitive advantage by making use of the electronic resources provided through rapid developments in information technology and the internet. These IT resources can be used for marketing, account keeping and communication, among other activities. A generic term for providing services to customers through IT media is e-service. Implementing e-services is not without its difficulties for a business, however, and it would be unwise to put them in place without truly understanding the effects of the already existing traditional service on the already existing customers who will be encouraged to adopt a new way of interacting with the business. Before embarking on what could be a challenging and significant change for customers, it would be prudent to ascertain the existing levels of customer satisfaction, the perceived value of the existing service, attitudes toward the current service experience and the intention to use e-service. 140 pp. Englisch. Bookseller Inventory # 9783639218930

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Charoensuk, Siripong
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Book Description VDM Verlag, Germany, 2009. Paperback. Book Condition: New. 220 x 150 mm. Language: English . Brand New Book. Many businesses have sought competitive advantage by making use of the electronic resources provided through rapid developments in information technology and the internet. These IT resources can be used for marketing, account keeping and communication, among other activities. A generic term for providing services to customers through IT media is e-service. Implementing e-services is not without its difficulties for a business, however, and it would be unwise to put them in place without truly understanding the effects of the already existing traditional service on the already existing customers who will be encouraged to adopt a new way of interacting with the business. Before embarking on what could be a challenging and significant change for customers, it would be prudent to ascertain the existing levels of customer satisfaction, the perceived value of the existing service, attitudes toward the current service experience and the intention to use e-service. Bookseller Inventory # KNV9783639218930

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