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The Transformation of Service Experience: Reviewing of Customer Experience From Personal-based service to e-Service in Telecom industry - Softcover
Many businesses have sought competitive advantage by making use of the electronic resources provided through rapid developments in information technology and the internet. These IT resources can be used for marketing, account keeping and communication, among other activities. A generic term for providing services to customers through IT media is e-service. Implementing e-services is not without its difficulties for a business, however, and it would be unwise to put them in place without truly understanding the effects of the already existing traditional service on the already existing customers who will be encouraged to adopt a new way of interacting with the business. Before embarking on what could be a challenging and significant change for customers, it would be prudent to ascertain the existing levels of customer satisfaction, the perceived value of the existing service, attitudes toward the current service experience and the intention to use e-service.
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- PublisherVDM Verlag Dr. Müller
- Publication date2009
- ISBN 10 3639218930
- ISBN 13 9783639218930
- BindingPaperback
- Number of pages140
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The Transformation of Service Experience
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The Transformation of Service Experience: Reviewing of Customer Experience From Personal-based service to e-Service in Telecom industry
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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Many businesses have sought competitive advantage by making use of the electronic resources provided through rapid developments in information technology and the internet. These IT resources can be used for marketing, account keeping and communication, among other activities. A generic term for providing services to customers through IT media is e-service. Implementing e-services is not without its difficulties for a business, however, and it would be unwise to put them in place without truly understanding the effects of the already existing traditional service on the already existing customers who will be encouraged to adopt a new way of interacting with the business. Before embarking on what could be a challenging and significant change for customers, it would be prudent to ascertain the existing levels of customer satisfaction, the perceived value of the existing service, attitudes toward the current service experience and the intention to use e-service. 140 pp. Englisch. Seller Inventory # 9783639218930
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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Many businesses have sought competitive advantage by making use of the electronic resources provided through rapid developments in information technology and the internet. These IT resources can be used for marketing, account keeping and communication, among other activities. A generic term for providing services to customers through IT media is e-service. Implementing e-services is not without its difficulties for a business, however, and it would be unwise to put them in place without truly understanding the effects of the already existing traditional service on the already existing customers who will be encouraged to adopt a new way of interacting with the business. Before embarking on what could be a challenging and significant change for customers, it would be prudent to ascertain the existing levels of customer satisfaction, the perceived value of the existing service, attitudes toward the current service experience and the intention to use e-service. Seller Inventory # 9783639218930
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Book Description Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Charoensuk SiripongDr.Siripong Charoensuk has B.Eng(Kasetsart, Thailand) MBA Management (SWU, Thailand) and Doctor of Business Administration (DBA)in Marketing Management(UniSA, Australia). Siripong has extensive business experie. Seller Inventory # 4968217
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