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This book analyzes when and how Poland implemented public diplomacy. The author explains it as a form of external political communication of governments conducted in cooperation with non-state actors to position the country internationally. The Polish case illustrates how a mid-size country in Europe attempts to impact the public opinion formation abroad while implementing soft power tools. Since 2004, when Poland joined the EU, the country has used public diplomacy to inform the world about its achievements. Poland's public diplomacy has been strongly oriented on Europe and shaped by geopolitics. It integrated transmission and network models of communication. The Polish model reflects the relevance of public diplomacy domestic dimension and the focus on foreign politics on memory. "The book (...) is the first monograph analyzing contemporary Polish public diplomacy written in English, being at the same time a methodologically sound piece of research, based on extensive primary source research." Professor Andrzej Mania, Chair of American Studies and the History of Diplomacy and International Politics, Jagiellonian University "An excellent case study of public diplomacy. Ociepka systematically analyzed the Polish utilization of key public diplomacy instruments including cultural diplomacy, branding and Twiplomacy, and properly placed them within historical and theoretical contexts." Professor Eytan Gilboa, Director, Center for International Communication, Bar-Ilan University
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About the Author:
Beata Ociepka is a political scientist specializing in international relations and international communication. Her recent research has been focused on public diplomacy and international broadcasting. She is Head of the International Communication Section of the Polish Society for International Studies. She works at the Faculty of Journalism, Information and Book Studies, University of Warsaw, Poland.
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- PublisherPeter Lang D
- Publication date2017
- ISBN 10 3631672276
- ISBN 13 9783631672273
- BindingHardcover
- Number of pages244
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Poland's New Ways of Public Diplomacy (Studies in Communication and Politics) [Hardcover] Ociepka, Beata
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Poland's New Ways of Public Diplomacy
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Book Description Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book analyzes when and how Poland implemented public diplomacy. The author explains it as a form of external political communication of governments conducted in cooperation with non-state actors to position the country internationally. The Polish case illustrates how a mid-size country in Europe attempts to impact the public opinion formation abroad while implementing soft power tools. Since 2004, when Poland joined the EU, the country has used public diplomacy to inform the world about its achievements. Poland's public diplomacy has been strongly oriented on Europe and shaped by geopolitics. It integrated transmission and network models of communication. The Polish model reflects the relevance of public diplomacy domestic dimension and the focus on foreign politics on memory.«The book (.) is the first monograph analyzing contemporary Polish public diplomacy written in English, being at the same time a methodologically sound piece of research, based on extensive primary source research.»Professor Andrzej Mania, Chair of American Studies and the History of Diplomacy and International Politics, Jagiellonian University«An excellent case study of public diplomacy. Ociepka systematically analyzed the Polish utilization of key public diplomacy instruments including cultural diplomacy, branding and Twiplomacy, and properly placed them within historical and theoretical contexts.»Professor Eytan Gilboa, Director, Center for International Communication, Bar-Ilan University 244 pp. Englisch. Seller Inventory # 9783631672273
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Book Description Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book analyzes when and how Poland implemented public diplomacy. The author explains it as a form of external political communication of governments conducted in cooperation with non-state actors to position the country internationally. The Polish case illustrates how a mid-size country in Europe attempts to impact the public opinion formation abroad while implementing soft power tools. Since 2004, when Poland joined the EU, the country has used public diplomacy to inform the world about its achievements. Poland's public diplomacy has been strongly oriented on Europe and shaped by geopolitics. It integrated transmission and network models of communication. The Polish model reflects the relevance of public diplomacy domestic dimension and the focus on foreign politics on memory.«The book (.) is the first monograph analyzing contemporary Polish public diplomacy written in English, being at the same time a methodologically sound piece of research, based on extensive primary source research.»Professor Andrzej Mania, Chair of American Studies and the History of Diplomacy and International Politics, Jagiellonian University«An excellent case study of public diplomacy. Ociepka systematically analyzed the Polish utilization of key public diplomacy instruments including cultural diplomacy, branding and Twiplomacy, and properly placed them within historical and theoretical contexts.»Professor Eytan Gilboa, Director, Center for International Communication, Bar-Ilan University. Seller Inventory # 9783631672273
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Polands New Ways of Public Diplomacy (Hardcover)
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Book Description Hardcover. Condition: new. Hardcover. This book analyzes when and how Poland implemented public diplomacy. The author explains it as a form of external political communication of governments conducted in cooperation with non-state actors to position the country internationally. The Polish case illustrates how a mid-size country in Europe attempts to impact the public opinion formation abroad while implementing soft power tools. Since 2004, when Poland joined the EU, the country has used public diplomacy to inform the world about its achievements. Polands public diplomacy has been strongly oriented on Europe and shaped by geopolitics. It integrated transmission and network models of communication. The Polish model reflects the relevance of public diplomacy domestic dimension and the focus on foreign politics on memory.The book () is the first monograph analyzing contemporary Polish public diplomacy written in English, being at the same time a methodologically sound piece of research, based on extensive primary source research.Professor Andrzej Mania, Chair of American Studies and the History of Diplomacy and International Politics, Jagiellonian UniversityAn excellent case study of public diplomacy. Ociepka systematically analyzed the Polish utilization of key public diplomacy instruments including cultural diplomacy, branding and Twiplomacy, and properly placed them within historical and theoretical contexts.Professor Eytan Gilboa, Director, Center for International Communication, Bar-Ilan University The book explains when and how Poland implemented public diplomacy. The author explains it as a form of external political communication of governments conducted in cooperation with non-state actors to position the country internationally. The Polish case shows how a country in Europe attempts to impact the public opinion formation abroad. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9783631672273
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Poland\ s New Ways of Public Diplomacy
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The book explains when and how Poland implemented public diplomacy. The author explains it as a form of external political communication of governments conducted in cooperation with non-state actors to position the country internationally. The Polish case s. Seller Inventory # 150832769
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