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Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web (27) (Linguistik International) - Hardcover
Synopsis
The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in historical discourse for the web. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics. The contribution of Cognitive Linguistics to the proposed analysis is based on two main assumptions. First, the lack of principled distinction between semantics and pragmatics, whereby meaning is a function of the activation of conceptual knowledge structures in context. Second - and this is crucial for hypertext analysis - language, as the outcome of general properties of cognition, is closely related to visual perception. The originality of this approach to web discourse analysis resides in the deployment of tools considering the cross-modal integration of different resource systems. It also offers interpretive keys for the understanding of mechanisms underlying the formatting of the message as a multimodal construct. The empirical analyses presented in the book illustrate the effectiveness of the proposed methodological approach.
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About the Author
Maria Cristina Gatti holds a PhD in English Studies and Linguistics and is Adjunct Professor of English Language at the University of Milan Bicocca and the University of Verona. Her research interests are in the fields of Discourse Analysis, Cognitive Linguistics, LSP, Multimodality and Discourse for the Web.
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- PublisherPeter Lang Gmbh, Internationaler Verlag Der Wissen
- Publication date2013
- ISBN 10 3631628811
- ISBN 13 9783631628812
- BindingHardcover
- Number of pages206
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Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web. Linguistik international ; Bd. 27.
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Frankfurt, M. : Lang-Ed., 2013
ISBN 10: 3631628811
ISBN 13: 9783631628812
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Condition: Wie neu. 202 S. : Ill., graph. Darst. Ein gutes und sauberes Exemplar. - Introduction -- A theoretical framework for Discourse: -- History, organizations and the World Wide Web -- The spatio-temporal dimension in organizational discourse: -- Rhetorical language and forms -- The historical perspective in discourse: -- Rhetorical forms and language -- Temporal structuring of history as a narrative form -- The philosophy of history approach -- Historical narrative between philosophy of history -- and organization studies -- History as temporally-framed narrative of events and states -- The organizational historical approach -- A form of historical narrative: Corporate history -- The analytical form of history in organizational discourse: -- Business history -- The quest for a historical perspective in organizational studies Towards a linguistic approach to historical discourse -- in organizations -- Organizational Discourse (OD) and Discourse Analysis (DA) -- Cognitive approaches to organizational discourse -- Organizational discourse on the net: An overview -- Methodology -- Constructs of time-space and organizational -- discourse framing -- Cognitive approaches to language and text: An overview -- Temporal information in discourse: -- The aspectual type of situations -- Grounding situations in time and through space -- Temporal framing of events -- Events conceived in relation to time Duration and telicity -- Bounded events -- Unbounded events -- The spatio-temporal framing of events -- Accomplishments -- Activities -- Achievements -- Acts -- Time in terms of viewing space -- Tense -- Aspect -- Absolute and relative time -- Mental Spaces and Time -- Typologies of Time and Space: Correspondences -- Cognitive perspectives for an analysis of -- organizational discourse on the web -- A theoretical framework at the interface between -- cognition and discourse -- Discourse as Space (of interaction) -- Visualizing discourse between Time and Space: -- The Current Discourse Space -- Cognitive operations for an understanding of multimodal pages Construals of thought between Time and Space: -- Applications in organizational discourse for the web -- Viewing frame -- Generality vs specificity -- Viewpoint -- Objectivity vs subjectivity -- Mental scanning -- Fictive motion -- Windowing of attention -- Prominence -- Figure and ground -- Profiling -- Trajector/Landmark alignment -- Blending Theory and Mental Spaces: A key to understanding Time and Space verbal-visual representations in web discourse-Narratives between Time and Space: -- Corporate Timelines for the web -- The narrative Timeline: An introduction -- The conceptual background of a timeline narrative // u.a.m. ISBN 9783631628812 Sprache: Englisch Gewicht in Gramm: 369 Fadengehefteter Originalpappband. Seller Inventory # 1026307
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Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web (27) (Linguistik International)
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Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web (Linguistik International)
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ISBN 10: 3631628811
ISBN 13: 9783631628812
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Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web (Linguistik International)
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Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2013
ISBN 10: 3631628811
ISBN 13: 9783631628812
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Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web
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Peter Lang Gmbh, Internationaler Verlag Der Wissen, 2013
ISBN 10: 3631628811
ISBN 13: 9783631628812
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Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web (Linguistik International)
Published by
Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2013
ISBN 10: 3631628811
ISBN 13: 9783631628812
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Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web
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Peter Lang Ltd. International Academic Publishers Sep 2013, 2013
ISBN 10: 3631628811
ISBN 13: 9783631628812
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in historical discourse for the web. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics. The contribution of Cognitive Linguistics to the proposed analysis is based on two main assumptions. First, the lack of principled distinction between semantics and pragmatics, whereby meaning is a function of the activation of conceptual knowledge structures in context. Second - and this is crucial for hypertext analysis - language, as the outcome of general properties of cognition, is closely related to visual perception. The originality of this approach to web discourse analysis resides in the deployment of tools considering the cross-modal integration of different resource systems. It also offers interpretive keys for the understanding of mechanisms underlying the formatting of the message as a multimodal construct. The empirical analyses presented in the book illustrate the effectiveness of the proposed methodological approach. 202 pp. Englisch. Seller Inventory # 9783631628812
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Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in historical discourse for the web. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics. The contribution of Cognitive Linguistics to the proposed analysis is based on two main assumptions. First, the lack of principled distinction between semantics and pragmatics, whereby meaning is a function of the activation of conceptual knowledge structures in context. Second - and this is crucial for hypertext analysis - language, as the outcome of general properties of cognition, is closely related to visual perception. The originality of this approach to web discourse analysis resides in the deployment of tools considering the cross-modal integration of different resource systems. It also offers interpretive keys for the understanding of mechanisms underlying the formatting of the message as a multimodal construct. The empirical analyses presented in the book illustrate the effectiveness of the proposed methodological approach. Seller Inventory # 9783631628812
Quantity: 2 available