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Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company's profit and sales.
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- PublisherSpringer
- Publication date1999
- ISBN 10 3540652477
- ISBN 13 9783540652472
- BindingHardcover
- Number of pages307
- EditorFuerderer Ralph, Herrmann Andreas, Wuebker Georg
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Optimal Bundling : Marketing Strategies for Improving Economic Performance
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Optimal Bundling
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Book Description Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales. 312 pp. Englisch. Seller Inventory # 9783540652472
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Optimal Bundling
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The complete theory and practice of bundling: optimization and behavioral approaches, practical implementationScientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of pr. Seller Inventory # 4897134
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Optimal Bundling : Marketing Strategies for Improving Economic Performance
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Book Description Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales. Seller Inventory # 9783540652472
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Book Description Condition: New. pp. 312. Seller Inventory # 26351902
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Book Description Condition: New. Print on Demand pp. 312 52:B&W 6.14 x 9.21in or 234 x 156mm (Royal 8vo) Case Laminate on White w/Gloss Lam. Seller Inventory # 7528769
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