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Schwierige Verhältnisse: Interdependenzen zwischen Journalismus und PR (Organisationskommunikation) - Softcover

 
9783531140483: Schwierige Verhältnisse: Interdependenzen zwischen Journalismus und PR (Organisationskommunikation)
Softcover
ISBN 10: 3531140485 ISBN 13: 9783531140483
Publisher: VS Verlag für Sozialwissenschaften, 2004
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Seit rund 20 Jahren sind die Arbeitsbeziehungen zwischen den beiden Berufsfeldern PR und Journalismus Gegenstand kontroverser und intensiver Debatten auf Seiten der Wissenschaft und der Berufspraxis. Zum aktuellen Stand dieser Debatten sind in diesem Band theoretische und empirische Studien versammelt, die das Verhaltnis von PR und Journalismus analysieren. Im Mittelpunkt stehen die wechselseitigen Beeinflussungen, Abhangigkeiten und Anpassungsleistungen, in denen die schwierigen Verhaltnisse zwischen Journalismus und PR begrundet sind.

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Review:
"[Der Sammelband] leistet einen Beitrag zur Fortentwicklung der in deutschland seit den Arbeiten von Barbara Baerns geführten Diskussion um das Zusammenspiel von Pressearbeit und Journalismus." www.pr-guide.de, 19.12.2005
Book Description:
Wie stehen PR und Journalismus zueinander?

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