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Medienmanagement: Band 2: Medienpraxis - Mediengeschichte - Medienordnung - Softcover

 
9783531139913: Medienmanagement: Band 2: Medienpraxis - Mediengeschichte - Medienordnung
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ISBN 10: 3531139916 ISBN 13: 9783531139913
Publisher: Springer VS, 2015
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Band Zwei des insgesamt vierbändigen Lehrbuchs dokumentiert eingehend die Medienpraxis in den Gattungen Fernsehen, Hörfunk, Print und Online; erläutert werden darin wichtige Elemente der Konzeption, des Betriebs, der Vermarktung und der Produktionstechnik dieser Medien. Das Kapitel Mediengeschichte bringt elementare Daten zur Geschichte von Printmedien, Hörfunk, Fernsehen, Onlinemedien und Film. Unter dem Stichwort Medienordnung geben die Autoren einen Überblick über die Mediensysteme der Bundesrepublik Deutschland, von Staaten der Europäischen Union, der USA sowie ausgewählter asiatischer Länder. Ergänzend findet sich eine umfangreiche Darstellung zur Mediennutzung in der Bundesrepublik Deutschland.

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Book Description:
Alles Wissenwerte für künftige Medienmanager
About the Author:
Dr. Otto Altendorfer ist Professor für Publizistik und Kommunikationswissenschaften an der Hochschule Mittweida.

Dr. Ludwig Hilmer ist Professor für Medienlehre und Medienpraxis an der Hochschule Mittweida.

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