This book provides a unique overview and serves as a guide for companies faced with the evolution from traditional media to the new world of interactive broadband media. The challenge here is to achieve a good return on high initial investments. The authors provide actual examples of business models that are successful in the long term. - From traditional media to the world of interactive broadband media - Get/Sell industry mechanics - Get-Audience area (production, aggregation and distribution of content/services) - Sell-Audience area (customer data collection/usage, advertising, merchandising) - Old and new sources of income - Successful business models for the future Vieweg Publishing, and Accenture (former Andersen Consulting) have launched a new series of books published under the name "Edition Accenture". Their first published work - Interactive Broadband Media: A guide for a successful Take Off - outlines the future business models for the media branch, and has been introduced for the first time at the International Radio Exhibition in Berlin.
"synopsis" may belong to another edition of this title.
Review:
"Das Buch bietet eine fundierte Analyse des Markts der Breitbandmedien."
Kress-Report 38/01
Book Description:
Corporate strategies and business models in the new, interactive world of broadband media
"About this title" may belong to another edition of this title.