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Flughafen Management (Lehr- Und Handbücher Zu Tourismus, Verkehr Und Freizeit) - Hardcover

Schulz, Axel; Baumann, Susanne; Wiedenmann, Simone

 
9783486591798: Flughafen Management (Lehr- Und Handbücher Zu Tourismus, Verkehr Und Freizeit)
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ISBN 10: 3486591797 ISBN 13: 9783486591798
Publisher: De Gruyter Oldenbourg, 2010
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Die Autoren geben in diesem Buch einen umfassenden Überblick der wesentlichen Teilbereiche des Flughafen Managements. Dabei wird in den einzelnen Kapiteln Grundlagen, Geschäftsmodelle, Non Aviation, Produktionsfaktoren, Marketing, Dienstleistungen am Flughafen und Steuerung auf die wichtigsten Inhalte eingegangen. Zur Veranschaulichung einzelner Unterkapitel dienen informative Fallbeispiele aus der Praxis, welche mit einer jeweils passenden Fragestellung zur Vertiefung des Sachverhalts beitragen sollen. Weitere Informationen unter flughafen-management.de

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  • PublisherDe Gruyter Oldenbourg
  • Publication date2010
  • ISBN 10 3486591797
  • ISBN 13 9783486591798
  • BindingHardcover
  • Number of pages272

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