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Kundenorientierung im Touristikmanagement: Strategie Und Realisierung in Unternehmensprozessen (Lehr- Und Handbcher Zu Tourismus, Verkehr Und Freizeit) - Hardcover

 
9783486253047: Kundenorientierung im Touristikmanagement: Strategie Und Realisierung in Unternehmensprozessen (Lehr- Und Handbcher Zu Tourismus, Verkehr Und Freizeit)

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Konsequente Kundenorientierung ist der Schlüssel zum Erfolg, und das Buch bietet dazu das notwendige Wissen in bezug auf wichtige Fragestellungen in der Touristik. Ausgehend von strategischen Überlegungen werden - geprägt von den Praktikern der TUI, Europas größtem Reiseunternehmen - Ansätze aufgezeigt, wie Kundenorientierung bei der Produktgestaltung, in der Servicekette des Reisens und dem Einsatz neuer Medien (Internet, Call Center) realisiert werden kann.

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9783486994063: Kundenorientierung Im Touristikmanagement: Strategie Und Realisierung in Unternehmensprozessen (Lehr- Und Handbucher Zu Tourismus, Verkehr Und Freizeit)

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