Book Description Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari's notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century. It offers a cutting-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media studies. 284 pp. Englisch. Seller Inventory # 9783319779430

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Advertising in Contemporary Consumer Culture

H�l�ne de Burgh-Woodman

Published by Springer International Publishing (2018)

ISBN 10: 3319779435 ISBN 13: 9783319779430

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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Analyses the works of renowned filmmakers from a marketing and advertising perspectiveProvides a multidisciplinary approach, focusing on film, media and culture studies and well as modern marketingChallenges tra. Seller Inventory # 448754523

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Advertising in Contemporary Consumer Culture

De Burgh-Woodman, H�l�ne

Published by Palgrave Macmillan (2018)

ISBN 10: 3319779435 ISBN 13: 9783319779430

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California Books
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Book Description Condition: New. Seller Inventory # I-9783319779430

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Advertising in Contemporary Consumer Culture

H�l�ne de Burgh-Woodman

Published by Springer International Publishing (2018)

ISBN 10: 3319779435 ISBN 13: 9783319779430

New Hardcover Quantity: 1

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AHA-BUCH GmbH
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Book Description Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari's notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century. It offers a cutting-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media studies. Seller Inventory # 9783319779430

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