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Designing Luxury Brands: The Science of Pleasing Customers' Senses (Management for Professionals) - Hardcover
Synopsis
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
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Review
“The author has based this book on her research, offering readers powerful business frameworks they can use and adapt for their needs in order to understand and predict human behavior. ... I highly recommend this book to anyone interested in understanding the substrates behind the needs and choices of consumers, but also understanding our own choices - from a different point of view.” (Monica Diana Olteanu, insights - Consumer Neuroscience in Business, Issue 24, September, 2018)
About the Author
Prof. Diana Derval is the Chair of the global research firm DervalResearch and owner of the luxury fashion brand Derval Paris. Award-winning inventor, and author, Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks to understand and predict human behavior. She has accelerated the development of Fortune 500 firms including BMW and Louis Vuitton. Harvard Business Review contributor regularly featured in the media, Diana Derval teaches Luxury and Innovation from Paris to Shanghai.
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- PublisherSpringer
- Publication date2018
- ISBN 10 3319715550
- ISBN 13 9783319715551
- BindingHardcover
- Edition number1
- Number of pages194
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Designing Luxury Brands. The Science of Pleasing Customers' Senses.
Seller: Universitätsbuchhandlung Herta Hold GmbH, Berlin, Germany
Seller rating 5 out of 5 stars
XXII, 170 p. Hardcover. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Management for Professionals. Sprache: Englisch. Seller Inventory # 4224CB
Quantity: 3 available
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Designing Luxury Brands: The Science of Pleasing Customers' Senses (Management for Professionals)
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.9. Seller Inventory # 3319715550-2-3
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Designing Luxury Brands: The Science of Pleasing Customers' Senses (Management for Professionals)
Seller: Book Deals, Tucson, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). 0.9. Seller Inventory # 353-3319715550-vrg
Quantity: 1 available
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Designing Luxury Brands: The Science of Pleasing Customers' Senses (Management for Professionals)
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Book is in NEW condition. 0.9. Seller Inventory # 3319715550-2-1
Quantity: 1 available