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Synopsis
Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for a logo, and ultimately the identity, is essential because it will define all the collateral materials that will follow. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and a color advice, anyone can make a strong choice. "Color Harmony Logos" opens with a discussion on how to choose color(s) for logos and follows with a number of case studies on logos where color is a dominant factor such as those for H & R Block, Kodak, and Coca-Cola. Then, it takes the 26 adjectives from one of the series' predecessors, "Complete Color Harmony", and shows one logo for each adjective in 60 different color combinations. The result: 1,560 logo variations that illustrate how colors are used. In all, the book is a powerful demonstration of the power of color and its ability to impact a message.
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- PublisherEdition Olms
- Publication date2006
- ISBN 10 3283005338
- ISBN 13 9783283005337
- BindingPaperback
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Color Harmony Logos: 1000 Color Ways for Logos that work
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Color Harmony Logos : More than 1000 Colorways for Logos that work
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. Neuware - Mehr als 1000 Farbmöglichkeiten für Logos!Includes an interactive CD that contains the logos designed for the color palettes, which allows users to choose logos, experiment with colors, and print out the logos for reference.Selecting the right color palette for any design project, whether personal or commercial can make all the difference in getting it right. Choosing the right color for a logo, and ultimately the identity, is essential because they will define all the collateral materials that will follow. Unfortuntely, choosing color is not an easy process for most people, but with a little bit of science and color advice, anyone can make a strong choice.Color Harmony: Logos opens with a discussion on how to choose color for logos and follows with a number of case studies on logos where color is a dominate factor, such as those for H&R Block, Kodak and Coca-Cola.Then, the book takes the 26 adjectives from one of the series predecessors The Complete Color Harmony, and shows one logo for each adjective in 50 color combinations. The result: 1300 logos variations that illustrate how colors can make an impact.In all, the book is a powerful demonstration of the power of color and its ability to enforce a message. Seller Inventory # 9783283005337
Quantity: 2 available