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Synopsis
Marking the centenary of his birth, the Poster Collection series devotes its latest edition to the popular Swiss poster designer Herbert Leupin. Primarily conceiving posters for consumer goods, for many years Leupin created advertising for products as diverse as the soft drink Pepita, charcuterie from Grossmetzgerei Bell, and Roth-Handle cigarettes. He helped these and many other companies develop their own brand identity and a recognizable presence in public space. In doing so, he struck the right balance between old-school artist s posters and a methodology for a successful publicity strategy and thus bridged the increasingly wide divide between art, graphic design, and advertising."
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- PublisherLars Muller Publishers
- Publication date2016
- ISBN 10 3037785063
- ISBN 13 9783037785065
- BindingPaperback
- Number of pages80
- EditorBettina Richter, Museum Fur Gestaltung Zurich
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