Paradise Switzerland: Poster Collection 21 - Softcover

Museum Of Design Zurich

9783037782057: Paradise Switzerland: Poster Collection 21

Softcover

ISBN 10: 3037782056 ISBN 13: 9783037782057

Publisher: Lars Muller Publishers, 2010

Whatever became of the myth of Switzerland? Is Switzerland really a beatific island, or does this paradise on EarthA" betray fault lines? What is connoted by the name SwitzerlandA"? As displayed in tourism posters, chocolate wrappers, milk cartons, wristwatches, and banknotes, the Swiss image-world reflects the Zeitgeist, disclosing projections and yearnings found throughout society. This publication brings together exemplary advertisements dating from 1900 to the present to form a stimulating visual dialogue. Explored first are the ways in which Switzerland has appeared in advertising, and secondly, how this land has been transformed into a cohesive image. Illuminated in the context of image strategies and advertising texts are a range of iconographic types. Coming to light are cliches, images of native life and of foreignness, as well as contradictions and fractures. Readers will encounter the multifaceted spectrum of SwissnessA" through approximately 90 posters by important designers and ad agencies including Aebi und Partner, Otto Baumberger, Emil Cardiaux, Hans Falk, Walter Herdeg, Herbert Leupin, Burkhard Mangold, Herbert Matter, Martin Peikert, Emil Schulthess, Stalder und Suter, Niklaus Stoecklin, Ruf Lanz, Carlo Vivarelli, Weber, Hodel, Schmid, and others.

"synopsis" may belong to another edition of this title.

About the Author:

MUSEUM OF DESIGN ZURICH was founded as a museum of applied arts in 1875. Its principal focuses are design, visual communication, and architecture. With more than sixty thousand visitors every year, it is one of Zurich's most heavily visited museums.

"About this title" may belong to another edition of this title.