Helvetica Forever: Story of a Typeface - Hardcover

Lars Muller; Victor Malsy

Hardcover

ISBN 10: 3037781211 ISBN 13: 9783037781210

Publisher: Lars Muller Publishers, 2007

Synopsis

Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica s fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields from signal design to party flyers.

About this title

Review:

This is the perfect book for design obsessives. --Wallpaper

'Helvetica Forever' should be found on the bookshelf of every designer. --Page

About the Author:

Lars Müller was born in Oslo 1955 and has been living in Switzerland since 1963. After doing his apprenticship as a graphic designer, and years of apprenticeship and travel in the USA and Holland, he opened a studio in Baden in 1982. In 1983, Lars Müller began publishing books on typography, design, art photography, and architecture.

About this edition

• Publisher: Lars Muller Publishers
• Publication date: 2007
• ISBN 10: 3037781211
• ISBN 13: 9783037781210
• Binding: Hardcover
• Edition number: 1
• Number of pages: 160