The Fundamentals of Creative Design - Softcover

Gavin Ambrose & Paul Harris

3.63

54 ratings by Goodreads

9782940373475: The Fundamentals of Creative Design

Softcover

ISBN 10: 2940373477 ISBN 13: 9782940373475

Publisher: AVA Publishing, 2003

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The Fundamentals of Creative Design provides an introduction to the key principles of creative design and takes the reader, step-by-step, through each stage of the creative process.

With so much design vying for consumers' attention, getting noticed and quickly creating a good impression is becoming increasingly difficult. This book provides a solid grasp of the fundamentals that are necessary to produce effective and eye-catching designs. It provides a working knowledge of design, including layout, format, type and image application.

Each process is accompanied by detailed diagrammatic explanation, associated theories, and historical context.

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About the Author:

Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris studied at the London College of Communication and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.

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