Generating Trust in Online Business: From Theory to Practice - Softcover

Fusaro, Magda

9782922417289: Generating Trust in Online Business: From Theory to Practice

Softcover

ISBN 10: 292241728X ISBN 13: 9782922417289

Publisher: IQ Collectif,Canada, 2002

The importance of developing electronic commerce has become increasingly apparent over the last decade. At the same time, a number of regulatory and economic measures are required to help develop on-line transaction volume. Although governments and some businesses have taken the first steps, consumers are still conspicuously absent from the cyberspace marketplace. In this book you will discover: What you can do to increase consumer confidence in your e-business in order to promote rapid growth and success; Which conditions are deemed essential by consumers for developing lasting consumer confidence in your e-business; How to overcome technical, economic and socio-cultural obstacles so that people of all social levels can benefit fully from the many advantages e-commerce has to offer. This book invites you to embark on a journey spanning theory and practice. The goal is to provide you -- entrepreneurs and webmasters -- with an overview of the rules of the game as they exist at the present time, and to help you adapt your e-commerce strategies so that they generate maximum consumer confidence.

"synopsis" may belong to another edition of this title.