Items related to Kiss & Sell - Writing for Advertising
Synopsis
Writing good copy requires creativity. Writing good copy is a craft to be learned through much practise and over time. Kiss and Sell: Writing for Advertising explores all aspects of copywriting to uncover the qualities necessary to fulfill the sole task of the copywriter - to empty store shelves of products. Examples used in the book represent some of the most successful advertising copy ever produced, supported by authentic visuals and engaging text outlining some world-famous campaigns. Interviews with the field's leading players provide exciting insights into one of our most talked-about industries.
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Review
The text is very well put together, featuring insights by leading advertising executives. -- Lurzer's International Archive Vol.2, 2005
About the Author
Robert Sawyer worked as a copywriter, copy supervisor and creative director for over 20 years, creating advertising for global companies such as Saatchi & Saatchi. He now consults as a strategist for design firms in New York and is also a published poet and playwright.
"About this title" may belong to another edition of this title.
- PublisherAVA Publishing SA
- Publication date2004
- ISBN 10 2884790330
- ISBN 13 9782884790338
- BindingPaperback
- Edition number1
- Number of pages192
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Kiss and Sell : Writing for Advertising
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Bloomsbury Publishing Plc, 2004
ISBN 10: 2884790330
ISBN 13: 9782884790338
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Kiss & Sell: Writing for Advertising
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Paperback. Condition: Very Good. Kiss & Sell - Writing for Advertising This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9782884790338
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Kiss & Sell - Writing for Advertising
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9782884790338
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Kiss and Sell : Writing for Advertising
Published by
Bloomsbury Publishing Plc, 2004
ISBN 10: 2884790330
ISBN 13: 9782884790338
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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