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Maximalism: The Graphic Design of Decadence and Excess: Creating Sensual Appeal Through Graphic Design - Softcover
Synopsis
This sumptuously extravagant book examines design that appeals to the senses through luxury, profusion, and excess?maximalism. After a decade in which minimalism has held sway over the design industry, many designers are now rejecting the limitations of pared-down modernism in favor of a more rich and vibrant ?maximal? aesthetic. This book celebrates the qualities of maximalism, or ?enriched modernism??its role in creating fantasy, a sense of luxury, the multi-sensory appeal?and teaches designers how to apply it by bringing together a selection of projects from around the world that typify maximalism in graphic design?whether through use of materials, print processes, layout and composition, or sheer extravagance of purpose. The book is not just about expensive projects for luxury brands (although of course these feature): it is about examples of print that appeal to any one of the senses in a powerful and unusual way. These include packaging, magazines, brochures, books, identity jobs, and other forms of print work.
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About the Author
Charlotte Rivers is a journalist with a passion for design who has written for Grafik, Print and Lab magazines, among others. She is author of the RotoVision books Identify, Mag-Art, CD Art, Book-Art, Poster-Art, and Type Specific. She lives and works in London, UK.
"About this title" may belong to another edition of this title.
- PublisherRotovision
- Publication date2004
- ISBN 10 2880467942
- ISBN 13 9782880467944
- BindingPaperback
- Number of pages160
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Maximalism: The Graphic Design of Decadence and Excess: Creating Sensual Appeal Through Graphic Design
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Rotovision, Switzerland, Mies, 2004
ISBN 10: 2880467942
ISBN 13: 9782880467944
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Paperback. Condition: Very Good. This sumptuously extravagant book examines design that appeals to the senses through luxury, profusion and excess - maximalism. After a decade in which minimalism has held sway over the design industry, many designers are now rejecting the limitations of pared-down modernism in favour of a more rich and vibrant "maximal" aesthetic. This book celebrates the qualities of maximalism, or "enriched modernism" - its role in creating fantasy, a sense of luxury, the multi-sensory appeal - and teaches designers how to apply it by bringing together a selection of projects from around the world that typify maximalism in graphic design - whether through use of materials, print processes, layout and composition or sheer extravagance of purpose. The book is not just about expensive projects for luxury brands (although of course these feature): it is about examples of print that appeal to any one of the senses in a powerful and unusual way. These include packaging, magazines, brochures, books, identity jobs and other forms of print work. An essential resource for designers, delivering the newest trend and the means to create the style. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001728773
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