This End up: Original Approaches to Packaging Design - Softcover

Mono Design

9782880466480: This End up: Original Approaches to Packaging Design

Softcover

ISBN 10: 2880466482 ISBN 13: 9782880466480

Publisher: Rotovision, 2003

The pressure on packaging designers to create innovation, attraction and distinction for a product amongst fierce competition on crowded shelves is intense. In arguably the most commercially driven area of graphic design, the work must stand out with personality, charm and impact.
This End Up features 18 international packaging projects which do just that: music, clothing, toiletries, in-store, retail, even down to fine art. Contextual essays and a wealth of visual material chart the development of each project, and illustrate the design approaches that have produced some of today's most original packaging.

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Synopsis:

"This Way Up" reveals the creative process behind 14 distinctive and original international packaging designs. From bottle labels to household goods packaging or fashion bags, packaging design comes within the remit of all graphic designers. This title focuses on contemporary packaging projects that have stood out from the crowd (essential in this highly competitive field), be they big- or small-budget projects, one-offs or elements from extensive ranges. Giving a complete overview of the evolution of each design, via interviews with all the creatives involved, and with a wealth of visual material, this title provides designers with a clear insight into how others succeed in the area of packaging. It should be a useful resource for both practising and new designers.

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