Emilio Pucci (Memoire) - Hardcover

Mariuccia Casadio

Hardcover

ISBN 10: 2843236002 ISBN 13: 9782843236006

Publisher: Assouline Publishing, 2015

Synopsis

Inspired by athletic wear and the bright flags used during horse races, Emilio Pucci designed unmistakable prints using combinations of bold colors and geometric shapes. Fashioned into silk jersey dresses that flattered the female figure, these light, versatile sheaths became all the rage among the international jet set of the '60s. Pretty soon, Pucci prints appeared everywhere--on shoes, purses, luggage, billfolds, bathing suits, nightgowns, bras, and underpants. Then, between 1960 and 1970, Pucci's designs underwent a transformation: previously reserved for an enthusiastic elite, they became a mass phenomenon. Through the use of new types of fabrics, Pucci helped liberate women from girdles and padding, ushering in an extraordinary chapter in modern culture.

About this title

Synopsis:

Experimenting with technologically innovative materials and inspired by sportswear, Pucci liberated women from corsets, padding and petticoats, granting them a new freedom of movement for a more active lifestyle.

About this edition

• Publisher: Assouline Publishing
• Publication date: 2015
• ISBN 10: 2843236002
• ISBN 13: 9782843236006
• Binding: Hardcover
• Edition number: 1
• Number of pages: 80