Items related to Narconomics: La drogue : un business comme les autres...
Como puede ser exitoso (y sobrevivir) el jefe de una organizacion criminal que se esta iniciando en el multimillonario negocio de los estupefacientes? Aprendiendo de los mejores, por supuesto. Desde la creacion del valor de marca hasta poner a punto el servicio al cliente, las personas encargadas de administrar los carteles de drogas han estudiado atentamente las tacticas y estrategias de corporaciones como Walmart, McDonald's y CocaCola. Y como pueden aprender los gobiernos a combatir este fenomeno? Si fueran conscientes de que los carteles son companias, los encargados de aplicar la ley podrian entender mejor su funcionamiento y dejarian de gastar millones de dolares en un esfuerzo inutil por ganar la guerra contra este negocio global y altamente specializado.
El intrepido guia que conducira al lector por los caminos de una de las industrias mas salvajes en el planeta se llama Tom Wainwright.A traves de los plantios andinos de cocaina, las prisiones de Centroamerica, las tiendas de mota en Colorado o los sitios online de venta de drogas en la llamada Web Oscura, Wainwright brinda una mirada inedita y atrevida al comercio de drogas y sus 250 millones de consumidores. El elenco incluye a Bin Laden, el guia boliviano de la coca; al Viejo Lin, lider de una pandilla en El Salvador; a Starboy, el millonario roquero neozelandes productor de pastillas para fiestas, asi como a una amigable abuelita mexicana que cocina hot cakes de moras mientras planea un asesinato.Entre presidentes, policias y jovenes matones, se explican asuntos importantes como el sofisticado simbolismo de los tatuajes, por que los grupos delincuenciales deciden competir o coludirse, y las razones por las que los carteles se preocupan de una manera sorprendente por la responsabilidad social corporativa.
ENGLISH DESCRIPTION How does a budding cartel boss succeed (and survive) in the $300 billion illegal drug business? By learning from the best, of course. From creating brand value to fine-tuning customer service, the folks running cartels have been attentive students of the strategy and tactics used by corporations such as Walmart, McDonald's, and Coca-Cola.
Your intrepid guide to the most exotic and brutal industry on earth is Tom Wainwright. Picking his way through Andean cocaine fields, Central American prisons, Colorado pot shops, and the online drug dens of the Dark Web, Wainwright provides a fresh, innovative look into the drug trade and its 250 million customers.
The cast of characters includes "Bin Laden," the Bolivian coca guide; "Old Lin," the Salvadoran gang leader; "Starboy," the millionaire New Zealand pill maker; and a cozy Mexican grandmother who cooks blueberry pancakes while plotting murder.
More than just an investigation of how drug cartels do business, Narconomics is also a blueprint for how to defeat them.
El intrepido guia que conducira al lector por los caminos de una de las industrias mas salvajes en el planeta se llama Tom Wainwright.A traves de los plantios andinos de cocaina, las prisiones de Centroamerica, las tiendas de mota en Colorado o los sitios online de venta de drogas en la llamada Web Oscura, Wainwright brinda una mirada inedita y atrevida al comercio de drogas y sus 250 millones de consumidores. El elenco incluye a Bin Laden, el guia boliviano de la coca; al Viejo Lin, lider de una pandilla en El Salvador; a Starboy, el millonario roquero neozelandes productor de pastillas para fiestas, asi como a una amigable abuelita mexicana que cocina hot cakes de moras mientras planea un asesinato.Entre presidentes, policias y jovenes matones, se explican asuntos importantes como el sofisticado simbolismo de los tatuajes, por que los grupos delincuenciales deciden competir o coludirse, y las razones por las que los carteles se preocupan de una manera sorprendente por la responsabilidad social corporativa.
ENGLISH DESCRIPTION How does a budding cartel boss succeed (and survive) in the $300 billion illegal drug business? By learning from the best, of course. From creating brand value to fine-tuning customer service, the folks running cartels have been attentive students of the strategy and tactics used by corporations such as Walmart, McDonald's, and Coca-Cola.
Your intrepid guide to the most exotic and brutal industry on earth is Tom Wainwright. Picking his way through Andean cocaine fields, Central American prisons, Colorado pot shops, and the online drug dens of the Dark Web, Wainwright provides a fresh, innovative look into the drug trade and its 250 million customers.
The cast of characters includes "Bin Laden," the Bolivian coca guide; "Old Lin," the Salvadoran gang leader; "Starboy," the millionaire New Zealand pill maker; and a cozy Mexican grandmother who cooks blueberry pancakes while plotting murder.
More than just an investigation of how drug cartels do business, Narconomics is also a blueprint for how to defeat them.
"synopsis" may belong to another edition of this title.
Review:
"An economics manual for the Breaking Bad generation... a fascinating account." (The Times)
"One of the pithiest and most persuasive arguments for drug law reform I have ever read." (Misha Glenny New York Times)
"A lively and engaging book." (Wall Street Journal)
"Great fun... He reveals how drug barons run their illegal multi-billion dollar global businesses in much the same way as Fortune 500 chief executives." (Sunday Times)
"Superb. One of the most original and smart takes I have read on the drugs world." (Moisés Naím, author of 'Illicit')
Book Description:
"One of the pithiest and most persuasive arguments for drug law reform I have ever read." (Misha Glenny New York Times)
"A lively and engaging book." (Wall Street Journal)
"Great fun... He reveals how drug barons run their illegal multi-billion dollar global businesses in much the same way as Fortune 500 chief executives." (Sunday Times)
"Superb. One of the most original and smart takes I have read on the drugs world." (Moisés Naím, author of 'Illicit')
What big business has taught the drug lords.
"About this title" may belong to another edition of this title.
- PublisherDE BOECK SUP
- Publication date2017
- ISBN 10 2807306748
- ISBN 13 9782807306745
- BindingPaperback
- Edition number1
- Number of pages288
- Rating
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Narconomics : La drogue, un business comme les autres ?
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(2017)
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ISBN 13: 9782807306745
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