Items related to Le marketing des émotions: Pourquoi Kotler est obsolète...

Le marketing des émotions: Pourquoi Kotler est obsolète ? - Softcover

Chétochine, Georges

 
9782212540703: Le marketing des émotions: Pourquoi Kotler est obsolète ?
Softcover
ISBN 10: 2212540701 ISBN 13: 9782212540703
Publisher: Eyrolles, 2008
View all copies of this ISBN edition:
 
 
  • PublisherEyrolles
  • Publication date2008
  • ISBN 10 2212540701
  • ISBN 13 9782212540703
  • BindingPaperback
  • Number of pages208

Top Search Results from the AbeBooks Marketplace

Stock Image

Chétochine, Georges
Published by Eyrolles Group (2008)
ISBN 10: 2212540701 ISBN 13: 9782212540703
New Softcover Quantity: > 20
Seller:
Lucky's Textbooks
(Dallas, TX, U.S.A.)
Rating
Seller Rating: 5-star rating, Learn more about seller ratings

Book Description Condition: New. Seller Inventory # ABLIING23Mar3012140294122

More information about this seller | Contact seller

Buy New
£ 22.87
Convert currency

Add to Basket

Shipping: £ 3.14
Within U.S.A.
Destination, rates & speeds
Stock Image

Chetochine, Georges
Published by Eyrolles Group (2008)
ISBN 10: 2212540701 ISBN 13: 9782212540703
New PAP Quantity: > 20
Print on Demand
Seller:
PBShop.store US
(Wood Dale, IL, U.S.A.)
Rating
Seller Rating: 5-star rating, Learn more about seller ratings

Book Description PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9782212540703

More information about this seller | Contact seller

Buy New
£ 29.80
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

Georges Chà tochine
Published by Eyrolles (2008)
ISBN 10: 2212540701 ISBN 13: 9782212540703
New Softcover Quantity: > 20
Print on Demand
Seller:
Ria Christie Collections
(Uxbridge, United Kingdom)
Rating
Seller Rating: 5-star rating, Learn more about seller ratings

Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9782212540703_lsuk

More information about this seller | Contact seller

Buy New
£ 25.41
Convert currency

Add to Basket

Shipping: £ 9.98
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

Chetochine, Georges
Published by Eyrolles 2008-01 (2008)
ISBN 10: 2212540701 ISBN 13: 9782212540703
New PF Quantity: 10
Seller:
Chiron Media
(Wallingford, United Kingdom)
Rating
Seller Rating: 5-star rating, Learn more about seller ratings

Book Description PF. Condition: New. Seller Inventory # 6666-IUK-9782212540703

More information about this seller | Contact seller

Buy New
£ 21.23
Convert currency

Add to Basket

Shipping: £ 14.99
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

Chetochine, Georges
Published by Eyrolles Group (2008)
ISBN 10: 2212540701 ISBN 13: 9782212540703
New PAP Quantity: > 20
Print on Demand
Seller:
PBShop.store UK
(Fairford, GLOS, United Kingdom)
Rating
Seller Rating: 5-star rating, Learn more about seller ratings

Book Description PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9782212540703

More information about this seller | Contact seller

Buy New
£ 26.07
Convert currency

Add to Basket

Shipping: £ 25
From United Kingdom to U.S.A.
Destination, rates & speeds
Stock Image

Chetochine, Georges
Published by ORGANISATION (2008)
ISBN 10: 2212540701 ISBN 13: 9782212540703
New Paperback Quantity: 1
Seller:
Chapitre.com : livres et presse ancienne
(LAMNAY, France)
Rating
Seller Rating: 5-star rating, Learn more about seller ratings

Book Description Paperback. Condition: NEUF. Émouvoir, enjeu du succèsL'émotion est aujourd'hui le coeur même de l'acte d'achat. Les besoins des consommateurs étant largement satisfaits, l'entreprise ne peut plus se contenter d'un marketing classique, rationnel et segmentant comme l'enseignait Philip Kotler, et doit totalement redéfinir sa stratégie.Georges Chétochine donne les clés pour comprendre les mécanismes émotionnels qui déterminent le choix du client afin d'en faire le nouveau levier du marketing : dès lors, pour mieux communiquer et mieux vendre, il faut administrer de l'émotion durant l'achat.En s'appuyant sur les dernières recherches en neurosciences et par le biais de nombreux exemples, l'auteur propose une méthode originale pour mettre en oeuvre les stratégies de ce marketing émotionnel, et remplacer les outils traditionnels par l'observation et l'analyse précise des comportements du consommateur. - Nombre de page(s) : 198 - Poids : 400g - Genre : Entreprise MARKETING. Seller Inventory # N9782212540703

More information about this seller | Contact seller

Buy New
£ 22.17
Convert currency

Add to Basket

Shipping: £ 38.28
From France to U.S.A.
Destination, rates & speeds
Seller Image

Chétochine, Georges
Published by ADIZES INST (2008)
ISBN 10: 2212540701 ISBN 13: 9782212540703
New Softcover Quantity: > 20
Seller:
moluna
(Greven, Germany)
Rating
Seller Rating: 5-star rating, Learn more about seller ratings

Book Description Condition: New. Seller Inventory # 597622915

More information about this seller | Contact seller

Buy New
£ 29.25
Convert currency

Add to Basket

Shipping: £ 41.68
From Germany to U.S.A.
Destination, rates & speeds