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Sémiotique, marketing et communication: Sous les signes, les stratégies - Softcover

 
9782130525363: Sémiotique, marketing et communication: Sous les signes, les stratégies
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  • PublisherPUF
  • Publication date2002
  • ISBN 10 2130525369
  • ISBN 13 9782130525363
  • BindingPaperback
  • Number of pages244
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9782130432432: Semiotique marketing & communication: Sous les signes, les stratégies

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ISBN 10:  2130432433 ISBN 13:  9782130432432
Publisher: PUF, 1990
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Book Description Paperback. Condition: NEUF. La collection est dirigée par Anne Hénault, maître de conférences à l'Université de Paris X - Nanterre. Elle offre une tribune française aux confrontations les plus importantes qui marquent l'élaboration des théories de la signification, textes français mais aussi traductions. - Nombre de page(s) : X-233 p. - Poids : 0g - Langue : fre - Genre : Lettres et linguistique Formes sémiotiques. Seller Inventory # N9782130525363

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