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Propaganda: La mente pública en construcción (Spanish Edition) - Softcover

Bernays, Edward

 
9781998050116: Propaganda: La mente pública en construcción (Spanish Edition)
Softcover
ISBN 10: 1998050114 ISBN 13: 9781998050116
Publisher: stanfordpub.com, 2024
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  • Publisherstanfordpub.com
  • Publication date2024
  • ISBN 10 1998050114
  • ISBN 13 9781998050116
  • BindingPaperback
  • Number of pages188

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Book Description Paperback. Condition: new. Paperback. Bernays proporciona mucha informacin sobre algunas de las instituciones ms poderosas e influyentes de las democracias capitalistas estatales industriales contemporneas."-Noam Chomsky"La manipulacin consciente e inteligente de los hbitos y opiniones organizados de las masas es un elemento importante en la sociedad democrtica. Aquellos que manipulan este mecanismo invisible de la sociedad constituyen un gobierno invisible que es el verdadero poder gobernante de nuestro pas."-Edward BernaysEdward Bernays, una figura importante y controvertida del pensamiento poltico y las relaciones pblicas, fue pionero en un mtodo cientfico llamado "ingeniera del consentimiento". Durante la Primera Guerra Mundial, desempe un papel crucial en el Comit de Informacin Pblica (CPI) de Estados Unidos, una poderosa mquina de propaganda que empaquet y vendi la guerra a los estadounidenses como una forma de "hacer el mundo seguro para la democracia". Las estrategias del PCI se convirtieron en el modelo para el marketing de guerra futura.Ms tarde, Bernays aplic estas tcnicas, influenciado por Walter Lipmann y su to Sigmund Freud, defendiendo la propaganda como una herramienta para manipular tanto la democracia como los intereses corporativos. Su libro de 1928, *Propaganda*, predijo inquietantemente cmo la propaganda podra moldear el pensamiento colectivo en el gobierno, la poltica, el arte, la ciencia y la educacin. Leerlo hoy revela cmo nuestras instituciones contemporneas utilizan la manipulacin organizada para influir en las masas. En este influyente trabajo, Bernays explor la psicologa detrs de la manipulacin masiva, incluido el uso de acciones simblicas y propaganda, a lo que ahora nos referimos como "marca". Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781998050116

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Book Description Paperback. Condition: Brand New. 188 pages. Spanish language. 9.00x6.00x0.43 inches. In Stock. Seller Inventory # x-1998050114

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