This whole book is about exceeding mere excellence. It’s not about flying airplanes but the most comprehensively exacting job I know is a certain kind of piloting, which I used to do. Thus, I’ll use it as an example. This is the kind of excellence that matured me. I got to revel in the taste of extreme excellence. This book, is not about flying, except as flying pertains to excellence. You want your pilots to be excellent, at least. You see, I shunned “Outstanding” and tried for more, knowing that “Outstanding” would thus be assured. Your customers want your business to excel. Perfection is tough. And fleeting.
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