Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.The textbook will be accompanied by supplementary materials for the educators, which include an instructor's manual for course instruction purposes, a test bank designed for each chapter to assess students' learning and understanding of the concepts learnt, and teaching slides for course presentation during classes. There will also be a course website for new and updated materials for easy access by educators and students alike.
"synopsis" may belong to another edition of this title.
It is a superbly researched and comprehensive work, witnessed by the extraordinary list of acknowledgements of contributions by global colleagues. It presents a well-developed managerial and global perspective, organization and inclusive content that make it the exemplar among services marketing texts that should well serve both professional and advanced academic needs. It is the premier services marketing source for university marketing faculty, advanced undergraduate and graduate students, and marketing professionals. --Professon Emeritus Merlin Simpson, Pacific Lutheran University
Jochen Wirtz is Professor of Marketing at the National University of Singapore (NUS) and an international fellow of the Service Research Center at Karlstad University, Sweden. Dr Wirtz holds a PhD in services marketing from the London Business School and has worked in the field of services for more than 25 years.
Professor Wirtz was the founding director of the dual degree UCLA-NUS Executive MBA Program (ranked fourth globally in the Financial Times 2015 EMBA rankings, and third in the EIU 2015 rankings) from 2002 to 2014, an Associate Fellow at the Saïd Business School, University of Oxford from 2008 to 2013, and a founding member of the NUS Teaching Academy (the NUS think-tank on education matters) from 2009 to 2015.
The late Christopher Lovelock was one of the pioneers of services marketing. He consulted and gave seminars and workshops for managers around the world, with a particular focus on strategic planning in services and managing the customer experience. From 2001 to 2008, he had been an adjunct professor at the Yale School of Management, where he taught services marketing in the MBA program.
After obtaining a BCom and an MA in economics from the University of Edinburgh, he worked in advertising with the London office of J Walter Thompson Co. and then in corporate planning with Canadian Industries Ltd. in Montreal. Later, he obtained an MBA from Harvard and a PhD from Stanford, where he was also a postdoctoral fellow.
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Seller: Wal-Store, Frisco, TX, U.S.A.
Softcover. Condition: New. ( 4-6 days delivery from TX)Brand New. International Edition. Softcover/paperback. Same content as US Edition. 100% satisfaction guaranteed. Seller Inventory # 1944659005
Quantity: 4 available
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Condition: acceptable. Book may contain some writing, highlighting, and or cover damage. Shipped fast and reliably!. Seller Inventory # OTV.1944659005.A
Quantity: 1 available
Seller: HPB-Red, Dallas, TX, U.S.A.
Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_406576928
Quantity: 1 available
Seller: BooksByLisa, Highland Park, IL, U.S.A.
Hardcover. Condition: New. Stored new pristine condition sanitized then wrapped. Book. Seller Inventory # ABE-1667785681086
Quantity: 1 available
Seller: Revaluation Books, Exeter, United Kingdom
Hardcover. Condition: Brand New. 8th edition. 600 pages. 11.00x8.50x1.00 inches. In Stock. Seller Inventory # zk1944659005
Quantity: 1 available
Seller: Campbell Bookstore, Austin, TX, U.S.A.
Condition: new. Seller Inventory # NewCamp1944659005
Quantity: 1 available
Seller: Book Deals, Tucson, AZ, U.S.A.
Condition: Good. Good condition. This is the average used book, that has all pages or leaves present, but may include writing. Book may be ex-library with stamps and stickers. 3.92. Seller Inventory # 353-1944659005-gdd
Quantity: 1 available
Seller: GoldenWavesOfBooks, Fayetteville, TX, U.S.A.
Hardcover. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_1944659005
Quantity: 1 available
Seller: Big Bill's Books, Wimberley, TX, U.S.A.
Hardcover. Condition: very good. Very Good Copy. Seller Inventory # BBB_very_1944659005
Quantity: 1 available
Seller: GoldBooks, Denver, CO, U.S.A.
Hardcover. Condition: very good. Very Good Copy. Customer Service Guaranteed. Seller Inventory # think_very_1944659005
Quantity: 1 available