¿Qué tan importante es el trato personal en los negocios? La Universidad de Harvard descubrió que el 85% del éxito en los negocios depende de nuestra actitud personal y nuestra capacidad para desarrollar relaciones positivas con nuestros clientes, prospectos o asociados. Nadie hace negocios con personas con las cuales no logre desarrollar una relación que le inspire confianza y tranquilidad. En este libro, el Dr. Camilo Cruz deja claramente demostrado que el factor que más influye en nuestra capacidad para desarrollar relaciones de negocios productivas y duraderas no es el nivel educativo que hayamos alcanzado, que tan bien nos expresemos o que tanto conozcamos nuestro producto, sino la calidad del trato que les demos a los demás. Este trato incluye aspectos como los buenos modales, la puntualidad, la forma de vestir y saludar, la manera de solucionar problemas, el respecto, la forma de hablar y dirigirnos a los demás y muchos otros aspectos que hacen que otros quieran tratar y hacer negocios con nosotros o prefieran evitarnos. La buena noticia es que todas las habilidades que afectan el trato personal en los negocios pueden ser aprendidas y desarrolladas hasta convertirlas en hábitos. En él encontrarás veinte reglas básicas de buenos modales, cortesía y educación para triunfar en el negocio. Éste es un manual obligatorio para toda persona que esté incursionando en el mundo de los negocios y desee saber que distingue al empresario común y corriente del empresario extraordinario que logra los más altos niveles de productividad en su negocio.
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Dr. Camilo Cruz, an award-winning and international best-selling author of more than 30 books, is the one of the most prolific Latino authors in the United States, and a sought-after speaker in the areas of personal and professional development, business excellence and leadership. He is widely regarded in the Latin American corporate arena and the U.S. Hispanic market as one of the most influential speakers in the fields of peak performance, personal and organizational success. His enthusiasm, sense of humor, and refreshing perspectives on "what it takes to succeed" have delighted and enlightened audiences in the United States, Europe, Asia and Latin America.
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