Poor Richard's Internet Marketing and Promotions - Softcover

Kent, Peter; Calishain, Tara

3.86

7 ratings by Goodreads

9781930082007: Poor Richard's Internet Marketing and Promotions

Softcover

ISBN 10: 1930082002 ISBN 13: 9781930082007

Publisher: Top Floor Publishing,U.S., 2001

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Here is commonsense advice on how to market and promote on the Internet. This book contains methods for getting the word out in cyberspace using electronic press releases, discussion groups, electronic newsletters, product giveaways, opt-in E-mail, and more. It explains sales techniques such as the puppy-dog close, 100 percent guarantees, and selling benefits rather than products. Unlike other books on this topic, this is a down-to-earth explanation of how to market on the Internet from an author with extensive Internet marketing experience.

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Review:

"Fabulous how-to. Ingenious advice. High-density, goldmine of a book." -- Pathways

"This book offers readers the ability to discipline themselves and the resources they need to succeed. It's loaded! Highly recommended!" -- The Web Reviewer

From the Publisher:

International Direct Marketing Fair
It may be of interest to know that this title was the best-selling marketing book at the recent International Direct Marketing Fair Held at Wembley Conference Centre. Our experience is that hundreds, perhaps thousands, of small to medium sized businesses have put up their Web Sites but experience very few visits. It is precisely at companies and organisations like this that Poor Richard's Internet Marketing and Promotions is aimed.

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