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Synopsis
A witty, insightful, and provocative look at the inside world of political marketing and its impact on democracy
Inside the political backrooms of Ottawa, the Mad Men of Canadian politics are planning their next consumer-friendly pitch. Where once politics was seen as a public service, increasingly it's seen as a business, and citizens are considered customers. But its unadvertised products are voter apathy and gutless public policy.
Ottawa insider Susan Delacourt takes readers onto the world of Canada's top political marketers, explaining how parties slice and dice their platforms according to what polls say voters' priorities are in each constituency, and how parties control the media.Provocative, incisive and entertaining, Checked Out is "The Age of Persuasion" meets "The Armageddon Factor."
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About the Author
Susan Delacourt is a senior political writer with the Toronto Star, formerly of the Globe and Mail, who has been covering Canada's capital since the 1980s. She has written three books - "United We Fall," "Shaughnessy" and "Juggernaut" - and is a regular commentator on CTV and CBC.
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- PublisherDouglas & McIntyre Publishing Group
- Publication date2013
- ISBN 10 192681293X
- ISBN 13 9781926812939
- BindingHardcover
- Number of pages320
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Shopping for Votes : How Politicians Choose Us and We Choose Them
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Douglas and McIntyre (2013) Ltd., 2013
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Shopping for Votes : How Politicians Choose Us and We Choose Them
Published by
Douglas and McIntyre (2013) Ltd., 2013
ISBN 10: 192681293X
ISBN 13: 9781926812939
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Shopping for Votes: How Politicians Choose Us and We Choose Them
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