Tactica - Softcover

McNeil, Paul

Softcover

ISBN 10: 1907140018 ISBN 13: 9781907140013

Publisher: emp3books, 2009

Synopsis

Tactica provides a philosophy of excellence, a method to follow in order to achieve it, and a set of rules to act as a guide to implementing the Method, distilled from the accumulated knowledge of men who had more at stake than making a sales target. Experienced Sales People, Sales Managers, and Sales aware frontline Technical Staff, will benefit by using the Tactica techniques it imparts allowing them to maximise chances and impact of success, and minimise the likelihood and impact of failure. Less experienced and new staff will have a model to aspire to and instructions on how to achieve it. Tactica will allow everyone from Sales Team and Technical Support Engineer, to Sales Manager, and Sales Director to understand the Objective of the Campaign, what the correct Strategy is to achieve the Objective, and which Tactics to employ to enable the Strategy. About the author: During his career Paul has worked for some of the largest companies in the Computer industry such as IBM, and often found himself as part of smaller companies that became large during his tenure such as Amdahl and BMC Software. His proudest time was as Managing Director of Proxima Technology EMEA, where he helped to lead the company from a small office behind a McDonalds in a run down London Suburb, to a Multinational independent Software Company with offices in Denver, Windsor, Hamburg, Dublin, Budapest, and Sydney.

About this title

From the Author:

Tactica was conceived, developed and used by me after spending decades studying Military History and carving a career in Sales in the Computer Industry. Seeing the Philosophical similarity between the strategies and tactics used in Warfare, and those of the Commercial Marketplace has allowed me to formulate Tactica as a distillation of practical experience, and intellectual knowledge, in an easily digestible package for Sales Teams.

After having worked in large companies like IBM, Amdahl, and BMC Software, my career culminated as Managing Director of Proxima Technology EMEA, where the Tactica Methodology helped to take the company from a small office behind a McDonalds in a run down London Suburb, to a Multinational independent Software Company with offices in Denver, Windsor, Hamburg, Dublin, Budapest, and Sydney.

Tactica teaches sales teams at large vendors how to fight off attacks from small, innovative competitors, and on the other side of the fence shows slaes teams from small vendors how to take on and beat the big boys.

About this edition

• Publisher: emp3books
• Publication date: 2009
• ISBN 10: 1907140018
• ISBN 13: 9781907140013
• Binding: Paperback
• Number of pages: 280