Business Stripped Bare: Adventures of a Global Entrepreneur - Hardcover

Branson, Sir Richard

Hardcover

ISBN 10: 1905264437 ISBN 13: 9781905264438

Publisher: Virgin Books, 2008

Synopsis

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier 'way-of-life' brands in the world, trusted and enjoyed by many millions of people.

In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors.

What qualities does Richard look for in the people he hires? How does he manage a crisis? Who are the entrepreneurs he most admires? Find out the true story behind Virgin Blue's success in Australia, what really happened when Virgin bid for Northern Rock and why Richard believes all businesses must work with governments to tackle climate change and invest in the future of our planet.

Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.

About this title

Review:

"A timely book on business" (Daily Mail)

"An interesting read" (The Economist)

Book Description:

SECRETS OF SUCCESS FROM THE WORLD-FAMOUS BUSINESSMAN

About this edition

• Publisher: Virgin Books
• Publication date: 2008
• ISBN 10: 1905264437
• ISBN 13: 9781905264438
• Binding: Hardcover
• Number of pages: 352