Cold Calling for Chickens - Softcover

Bob Etherington

Softcover

ISBN 10: 1904879810 ISBN 13: 9781904879817

Publisher: Cyan Books and Marshall Cavendish, 2006

Synopsis

Cold calling―making contact with complete strangers―is one of the most effective sales techniques available to companies and sales people. It's also the one technique that strikes fear into the hearts of even the most hardened sales veterans. Based on an extremely successful course given to thousands of people, this guide strips bare the art of cold calling to analyze what works and what doesn't. The secret to success lies in the preparation and approach, and introducing some subtle, manipulative psychology into the conversation ensures that even the most timid caller will feel like a pro in no time.

About this title

Synopsis:

"Cold calling" - making contact with strangers - is the biggest fear confronting businesspeople, especially those who work in sales and marketing. "Put me in front of a customer and I can persuade them to buy anything...just don't ask me to cold call!" Yet cold calling is unavoidable and something which has to be done (and not just in sales and marketing) if you are to sell and make people aware of your business. This book, based on a very successive course given to thousands of people, shows the art and science of making first contact with complete strangers. The secret is in the preparation and approach, rather than having the gift of the gab, that will enable even yellow-bellied chickens to make that call with confidence.

About the Author:

Bob Etherington is a charismatic and inspiring speaker with a background in sales working for Rank Xerox, Grand Metropolitan and Reuters. Today, he runs his own training company, SpokenWord

About this edition

• Publisher: Cyan Books and Marshall Cavendish
• Publication date: 2006
• ISBN 10: 1904879810
• ISBN 13: 9781904879817
• Binding: Paperback
• Number of pages: 160