Items related to One: A Consumer Revolution for Business
Synopsis
Companies now operate in an environment in which the consumer is more powerful than ever, and this manual for change demonstrates how managers and entrepreneurs can make this new-found consumer power work for them. Proposing to close the gap between what customers want and what companies promise, this argues that impersonal environments must change to foster interaction and that consumers must be allowed deeper insight into the process by which companies create goods and services for them. Why limit involvement to new product testing, the book asks, when the target demographic could be on the invite list for the next board meeting? Other tools, methods, and inspirations for listening to and understanding the customer are included, as well as examples of how other companies have managed to take advantage of the consumer revolution by using marketing innovations that once seemed radical. Forward-thinking executives and managers can benefit from this unique perspective on a key issue for companies who have not yet tapped the well of consumer power.
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Review
"Using simple, yet thought-provoking examples, Stefan Engeseth manages to inspire both creativity and clear-sightedness." -- Claes Andreasson, director, Absolut Academy, The Absolut company
"About this title" may belong to another edition of this title.
- PublisherCyan Books and Marshall Cavendish
- Publication date2006
- ISBN 10 1904879365
- ISBN 13 9781904879367
- BindingPaperback
- Number of pages240
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One: A Consumer Revolution for Business
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Paperback. Condition: Very Good. One: A Consumer Revolution for Business This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781904879367
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781904879367
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One: A Consumer Revolution for Business!
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Softcover. Condition: Bon. Edition 2006. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Edition 2006. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # C-356-835
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One. A Consumer Revolution for Business. Dedication by author
Published by
Marshall Cavendish Ltd., 2006
ISBN 10: 1904879365
ISBN 13: 9781904879367
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Softcover
Seller: Sigrun Wuertele buchgenie_de, Altenburg, Germany
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Condition: Sehr gut - gebraucht. First Published. Taschenbuch Sehr guter Zustand, ohne Namenseintrag One: A Consumer Revolution for Business! Dedication by author Zustand: 6, Sehr gut - gebraucht, Taschenbuch Marshall Cavendish Ltd. First Published, 2006 , One. A Consumer Revolution for Business. Dedication by author, Stefan Engeseth. Seller Inventory # BU361630
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