Building Online Stores with osCommerce: Professional Edition: Learn how to design, build, and profit from a sophisticated online business. - Softcover

Mercer, David

Softcover

ISBN 10: 1904811140 ISBN 13: 9781904811145

Publisher: Packt Publishing, 2005

Synopsis

Building Online Stores with osCommerce: Professional Edition will teach you how to use build and maintain a complex, powerful e-commerce Website using osCommerce. As well as everything you need to get started with osCommerce, this book goes onto cover how to: Increase your sales through cross-selling and up-selling Offer custom discounts and support the use of gift certificates Incorporate your own RSS feed to enhance the content of the site Use and control banners to market popular or profitable products within your store Customize the osCommerce code to make your site more robust, eliminate bugs, and increase flexibility and customer appeal Understand the security technologies involved in e-commerce and develop your own security and backup strategies Build your business by utilizing various advertising techniques, search engine optimization, affiliate and drop-shipping schemes Learn the principles and methods used by professional programmers to empower you to continue creating and building your online business These techniques will enable you to build a unique and powerful site, giving you an ideal platform to enter the competitive world of e-commerce. Through this complete, comprehensive education in osCommerce you will develop the confidence to experiment with your own enhancements and modifications, leaving you with a truly unique online store. Practical demonstrations and well considered advice will ensure that your store will always be developed to the highest standards.

About this title

About the Author:

David Mercer was born in August 1976 in Harare, Zimbabwe. Having always had a strong interest in science, David came into regular contact with computers at university where he graduated cum laude with majors in applied math and math (although he minored in computer science). As a programmer and professional writer who has been writing both code and books for about ten years, he has worked on a number of well known titles, in various capacities, on a wide variety of topics. His books have sold many tens of thousands of copies and have been translated into over 9 different languages to date. David believes that everyone should be able to benefit from the vast potential of the Internet. He founded Site prebuilder (http://www.siteprebuilder.com) to provide hassle free, all-in-one web packages to reduce the barrier to entry for Internet newcomers. Site prebuilder also provides free Drupal distributions, mentoring services, and educational material including courses. The aim of Site prebuilder is to empower ordinary, non-techie people with the knowledge and skill required to run any website efficiently. When he isn't working (which isn't that often) he enjoys playing guitar (generally on stage and unrehearsed) and getting involved in outdoor activities ranging from touch rugby and golf to water skiing and snowboarding.

About this edition

• Publisher: Packt Publishing
• Publication date: 2005
• ISBN 10: 1904811140
• ISBN 13: 9781904811145
• Binding: Paperback
• Number of pages: 388