The Rise of Jaguar: A Detailed Study of the Standard Era, 1928-1951

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9781904788270: The Rise of Jaguar: A Detailed Study of the Standard Era, 1928-1951
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A serious in depth study of the growth of SS Cars Limited during the world's worst economic depression; the relationship with the Standard Motor Company upon which success was based, together with a detailed technical survey covering the progression of design from 1928 to 1950. Many hithertoo unknown facts disclosed and copiously illustrated with contemporary photographs.

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The title says Jaguar, but if you've an interest in pre-war cars, their design, manufacture and marketing, immerse yourself in the numerous period illustrations and insightful text. From Swallow sidecars and special bodies to Standard-engined sports roadsters and saloons, SS Cars became a Bentley rival (internal memos plus letter between William Lyons and Rolls-Royce included), then leapt on to the iconic Jaguar brand ... --The Caravan Club Magazine, December 2008

Published earlier in the year, this work also covers the pushrod models but all of them from the Swallow bodied cars, through SS and into the post-war Jaguar models up to the including Mark V. Published by Veloce and written by Barrie Price(established motoring enthusiast who still owns the assets of the Lea Francis Car Company), his excellent memories of the heady days of Standard and SS/Jaguar provide an excellent background to this book. In 176 pages, the informative text is supported by a significant number of black and white period photographs of the people, the cars and the works. At the end of the book there are reproductions of documentation from Rolls-Royce about their experiences when they purchased a Jaguar to establish how the company and the cars had quickly reached such popularity. --Jaguar Enthusiast, December 2006

Barrie Price has done more than simply chronicle the formative years 1928 to 1950 of one of Britain s most famous cars. His authoritative study will appeal to all who have ever owned an early Jaguar, or who wanted to. --The Oldie magazine, September 2005

About the Author:

Barrie Price has spent a lifetime in the motor industry. he is proprietor of Lea-Francis Cars Ltd and President of the Lea-Francis Owners Club,co-founder and former Chairman of the Rolls-Royce and Bentley Specialist's Association, former Chairman of the Bugatti Owners Club, co-founder and former Chairman of the Bugatti Trust. Barrie has owned or driven practically every type of Bugatti, and has lived in Warwickshire all of his life.

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