Items related to The DIY Guide to Powerful Publicity
Split into two parts, the first covers theory in an accessible and jargon-free way. As well as outlining various dos and don'ts, the section looks at planning, audiences and style, and reveals the copywriter's tricks and techniques. Chapter topics include planning and research, beginning writing, editing and grammar and discovering your creativity. Part 2 examines chapter by chapter the main pieces of publicity material out there - news releases, press ads, fundraising and sales letters and so on - and explains how to produce the very best of each.
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Review:
'jargon-free...fun...true-to-life' Charity Talk
About the Author:
The author has over 20 years' experience in public relations and marketing, and now runs her own PR consultancy in Scotland.
"About this title" may belong to another edition of this title.
- PublisherDirectory of Social Change
- Publication date2006
- ISBN 10 1903991730
- ISBN 13 9781903991732
- BindingPaperback
- Number of pages192
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Diy Guide to Powerful Publicity
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(2006)
ISBN 10: 1903991730
ISBN 13: 9781903991732
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The DIY Guide to Powerful Publicity
Published by
Directory of Social Change
(2006)
ISBN 10: 1903991730
ISBN 13: 9781903991732
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Paperback
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The DIY Guide to Powerful Publicity
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Directory of Social Change
(2006)
ISBN 10: 1903991730
ISBN 13: 9781903991732
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Softcover
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The DIY Guide to Powerful Publicity
Published by
Directory of Social Change
(2006)
ISBN 10: 1903991730
ISBN 13: 9781903991732
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Paperback
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